The Dell Technologies Competitive Advantage

    Untouchable innovation.
    Unrivalled portfolio.
    Unstoppable results.

    Intel Innovation Built-in‎
    • Accelerate your transformation with Dell Technologies

      Accelerate your transformation with Dell Technologies

      Dell Technologies goes beyond Pure Storage with solutions to solve any challenge in the data era:

      • Pure stops at storage while we offer a portfolio of infrastructure solutions
      • Choice of flexible consumption options under Dell Technologies APEX deliver the flexibility Pure can’t match
      • Industry-leading innovation, like PowerStore with AppsON, creates groundbreaking new deployment models

      See how our end-to-end approach surpasses Pure’s with a partnership for your entire technology journey.

    • Explore our products

    • Dell EMC PowerStore


      Dell EMC PowerStore

      Eliminate traditional tradeoffs with a data-centric, intelligent, and adaptable infrastructure that transforms and mobilizes both traditional and modern workloads. 

    • PowerProtect Appliances


      PowerProtect Appliances

      Introducing more powerful possibilities with new backup solutions to simplify data protection, drive more efficiency, accelerate cloud, and achieve transformation with VMware and cyber recovery.

    • Latitude laptops and 2-in-1s


      Latitude laptops and 2-in-1s

      Start up, charge and connect faster than ever with the completely redesigned Dell Latitude family. Small, light and stylish laptops and 2-in-1s designed for ultimate productivity.

    • Dell APEX


      Dell Technologies APEX

      APEX is Dell Technologies’ breakthrough portfolio of as-a-service offerings that simplify digital transformation by increasing IT agility and control.