Announcing New PartnerDirect Perks in North America

The Dell PartnerDirect Program is kicking off Dell’s Fiscal Year 2016 (beginning Feb. 1, 2015) with some exciting news for partners as it continues to build on the momentum of FY2015.  During 2014 the program experienced tremendous growth thanks to our valued channel partners, with the channel accounting for over 40 percent of Dell’s global revenue.  Now that the new fiscal year is officially in full swing, Dell is ready to pick up where we ended FY15 by announcing some new channel perks for partners of all levels in North America.

Key among them is an extension of discounts previously only available to our 1,500+ Premier and Preferred Partners in North America.  The following discounts are now available to over 45,000 Registered Partners:

  • Up to 20% additional discount on Dell Compellent™, EqualLogic™, and PowerVault™
  • Up to 20% additional discount on Dell Networking
  • Up to 13% additional discount on Dell PowerEdge™ servers, including VRTX
  • 5% incremental discount on Dell Precision™, Latitude™, OptiPlex™, and XPS 

We also created new incentives for our Premier and Preferred Partners that include the following backend rebates:

  • Incremental 2% on Client products, including OptiPlex, Latitude, and Precision
  • Incremental 4% on Servers, Storage, and Networking

In addition, we understand it’s not always easy to stand out in the marketplace so to help our Premier Partners in the PartnerDirect program, we are offering up to $40,000 in marketing development funds (MDF), based on sales volume, in Client and Enterprise lines of business.  Partners at this level can now earn up to $20,000 in both Client and Enterprise MDF to be used in marketing services.

Finally, our Partner Reps in the U.S. are now eligible to receive a $250 (or $250 equivalent in points in Partner AdvantEdge program) new account bonus on all hardware and software products. In addition to partner reps being able to cash in points for luxury gifts, travel and such, last quarter we started offering “Cash Cards” in the Partner AdvantEdge program.  Since then, we have seen more than triple the amount of engagement from partners in this program!

While we are outpacing the market by 3-4X, we will continue to innovate in how we take care of our channel partners so they can continue to take care of their customers.  If partners have any questions about these new incentives or would like to learn more, please contact your Dell sales representative.  

Cheryl Cook

About the Author: Cheryl Cook

Senior Vice President at Dell Technologies, Cheryl Cook spearheads development and strategy for the Global Partner Marketing organization. Beyond her main global responsibilities for branding, partner program marketing, channel events, partner communications and MDF/BDF program investments and execution, Cheryl drives long-term partner marketing strategy, together with Global Alliances, OEM, and global and regional business teams. A vocal advocate for the partner community, Cheryl is a 20+ year partner veteran, known as an innovative, collaborative leader who creates compelling business solutions that accelerate partners’ success. Prior to her current role, Cheryl served as Vice President, Global Channels and Alliances, leading channel strategy for the company worldwide. Her responsibilities included setting Dell’s partner strategy company-wide, as well as developing and executing channel programs, training, certification, and global marketing programs that enabled partners to grow their business with Dell. Cheryl and her team contributed to the growth of Dell’s global channel business from 33% to over 40% of Dell’s total revenue. Prior to running Dell’s channel business, Cheryl served as Vice President of Enterprise Solutions, where she was responsible for the go-to-market strategy and execution for Dell storage, server, networking and related software businesses. Cheryl has more than 25 years of IT and high-tech experience. Before joining Dell in 2011, Cheryl was Senior Vice President at Nuance Communications managing sales across all lines of business. She also served as Senior Vice President at Sun Microsystems with global responsibility for $6B in enterprise solutions revenue. A contributor to Fortune Magazine’s 50 Most Powerful Women’s community, Cheryl is an active proponent of women in business and technology. Cheryl is the founder and executive sponsor of the Dell Technologies Women’s Partner Network, an initiative that supports and empowers our community of women partners. Cheryl also contributes to Dell’s Women in Action and Dell Women's Entrepreneur Network. Honored by CRN numerous times as one of the Power 100 Women of the Channel, 50 Most Influential Channel Chiefs and Top 100 Channel Sales Leaders, as well as Channel Partners Top Gun 51, Cheryl serves on the board of directors for ARC Document Solutions, is a member of Channel Focus Club 50 and holds a Bachelor of Science in Computer Science from the University of Florida.
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