Announcing New PartnerDirect Perks in North America

The Dell PartnerDirect Program is kicking off Dell’s Fiscal Year 2016 (beginning Feb. 1, 2015) with some exciting news for partners as it continues to build on the momentum of FY2015.  During 2014 the program experienced tremendous growth thanks to our valued channel partners, with the channel accounting for over 40 percent of Dell’s global revenue.  Now that the new fiscal year is officially in full swing, Dell is ready to pick up where we ended FY15 by announcing some new channel perks for partners of all levels in North America.

Key among them is an extension of discounts previously only available to our 1,500+ Premier and Preferred Partners in North America.  The following discounts are now available to over 45,000 Registered Partners:

  • Up to 20% additional discount on Dell Compellent™, EqualLogic™, and PowerVault™
  • Up to 20% additional discount on Dell Networking
  • Up to 13% additional discount on Dell PowerEdge™ servers, including VRTX
  • 5% incremental discount on Dell Precision™, Latitude™, OptiPlex™, and XPS 

We also created new incentives for our Premier and Preferred Partners that include the following backend rebates:

  • Incremental 2% on Client products, including OptiPlex, Latitude, and Precision
  • Incremental 4% on Servers, Storage, and Networking

In addition, we understand it’s not always easy to stand out in the marketplace so to help our Premier Partners in the PartnerDirect program, we are offering up to $40,000 in marketing development funds (MDF), based on sales volume, in Client and Enterprise lines of business.  Partners at this level can now earn up to $20,000 in both Client and Enterprise MDF to be used in marketing services.

Finally, our Partner Reps in the U.S. are now eligible to receive a $250 (or $250 equivalent in points in Partner AdvantEdge program) new account bonus on all hardware and software products. In addition to partner reps being able to cash in points for luxury gifts, travel and such, last quarter we started offering “Cash Cards” in the Partner AdvantEdge program.  Since then, we have seen more than triple the amount of engagement from partners in this program!

While we are outpacing the market by 3-4X, we will continue to innovate in how we take care of our channel partners so they can continue to take care of their customers.  If partners have any questions about these new incentives or would like to learn more, please contact your Dell sales representative.  

Cheryl Cook

About the Author: Cheryl Cook

With over 25 years of IT and channel experience, I understand the power of listening to and collaborating with partners and customers, and I know that long-term relationships are built on transparency, communication, and accountability. As Senior VP of Global Channel Marketing at Dell EMC, I drive engagement with our channel partners, enabling and empowering our partners to grow, thrive, and win through cutting-edge marketing tools, trainings, events, and MDF programs. A vocal advocate for the partner community, I believe the breadth of the Dell EMC portfolio and our market leadership provides partners with an incredible growth opportunity – one they can’t find anywhere else – while also simplifying their business by providing a comprehensive portfolio of solutions from one vendor. I am passionate about developing the next generation of women in technology. As a leader in the Dell Women in Action group and the new Dell EMC Women’s Partner Network, and as an active member of the Dell Women's Entrepreneur Network (DWEN), I work to unite, mentor, inspire, and accelerate women in the workforce. I am also an avid Florida Gator fan and always ready to talk SEC football, “so give a cheer for the Orange and Blue!” #GoGators
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