Donnie Oliphant is the Senior Director of XPS – Dell’s premium consumer line of products. For 10 years, Donnie has managed the XPS business from end-to-end (product, customer experience, ecosystem, solutions, etc), elevating XPS to become Dell’s most award-winning product portfolio in its long and storied history.
Having worked at Dell for 32 years and counting, Donnie’s accomplished career originated on the Latitude team where he led product planning for 15 years, before taking ownership of Dell’s Digital Audio Product Group in the early-2000s. From there, Donnie jumpstarted a bold new consumer line of products called, Adamo. Much of his experiences on Adamo helped shape him for his role on XPS in 2010, and empowered him to transform the brand into a family of premium products that launched in 2012.
Under his leadership and philosophy, these efforts have resulted in countless awards and accolades including Product of the Decade for XPS 13, awarded to Dell in 2020.