Dell Forum: Charting a Course for Your Digital Transformation

Dell Forum focuses on industry trends and addresses opportunities and challenges that are top of mind for our customers. This year we see how the new digital economy is changing the way we live and work – creating a world where everything is connected, and powerful new insights are at our fingertips. By harnessing its power, our customers can accelerate their own transformation. With more than 60 Dell Forums in over 35 countries, we are exploring first hand the path to digital transformation through applications, infrastructure, security and workforce transformation.

This year’s Forum events are particularly exciting with the work we are doing as Dell to really focus on our customers. Our newly expanded portfolio has leadership in 18 Gartner Magic Quadrants, giving our customers best-of-breed technology and solutions. And, because our customers’ success is our first priority and at the core of all our decisions and strategies, we have a roadmap that protects our customers’ existing and future investments. Take a moment to listen to Michael Dell discuss our commitment to preparing businesses for the enormous opportunities ahead.

Now, what have we been talking about at Dell Forum to date?

Frank Hauck, President, Customers & Markets described how Dell has become customers’ trusted advisor from the desktop to the data center. Dell Forum is our platform to offer our customers industry respected guidance and counsel tailored to their needs. We cover key topics including Converged Systems, Data Analytics, Modern Infrastructure, Workforce Transformation, and Cloud Landscape. What’s more, we talk about the Dell Advantage and what we’re doing to address modern-day challenges—and the unique ways in which we design solutions to solve them to better serve our customers. The Forums are successful because we don’t focus on what we have, but rather we focus on what our customers need.

Patricia Florissi, Vice President and Chief Technology Officer (CTO), described that not only is technology growing, but also it’s more tangible than ever. A frequent presenter at the Dell Forum, she attributes this to apps like AirBnB and Uber that have set new expectations, affecting how every business engages with their customers. Their customers now expect transactions to be instant, easy and accessible on-the-go regardless of the industry or the service being provided.

Brian Gallagher, Senior Vice President, Cloud Foundry Dojo presented at multiple Dell Forum events across the world and noticed that technology today is not only growing, but also shifting. Our customers expect their infrastructure to increase speed and efficiencies – that is the new standard. However, business culture is changing too – how we communicate with each other, how we work, and how we experience things. Successful companies today use technology to create an experience and build an emotional connection with their consumers and workforce.

To see Frank, Patricia, Brian, and other Dell experts live, register for one of our upcoming events or join us for our Virtual Dell Forum available on-demand.

About the Author: Nina Hargus