Empower Your Business with Enhanced Dell APEX Offers

Dell APEX expands global reach, introduces new capabilities and delivers enhancements to support demanding workloads.

Organizations of all sizes and across all industries are looking to be more cost-effective and modernize their IT journey through subscription offerings that deliver a cloud-like experience with flexible terms and usage-based consumption models. Many of our customers seek IT solutions that combine ease of use with the ability to respond dynamically to changing workload requirements. There is also a concerted effort to reduce risk by empowering IT teams with greater levels of control over the infrastructure that houses mission-critical data and applications.

A recent Enterprise Strategy Group survey reveals that 54% of organizations would prefer a consumption-based model in which they purchase their data center infrastructure on a pay-per-use basis.¹ Furthermore, IDC predicts that by 2026, 65% of tech buyers will prioritize as-a-Service consumption models for infrastructure purchases to help restrain IT spending growth and fill ITOps talent gaps.² In other words, IT teams are seeking higher levels of simplicity, agility and control, and the adoption of as-a-Service consumption and cloud operating models will continue to grow at a rapid pace.

In response to this shift in the IT landscape, Dell Technologies has been focused on enhancing the Dell APEX portfolio of storage, compute/hyper-converged infrastructure and data protection solutions. Each of these solutions is based on enterprise-class infrastructure from Dell Technologies, and they empower our customers with the tools that enable faster development of modern applications and more efficient allocation of compute, storage and data protection resources.

Expanded Global Reach to Enable a Broader Customer Base

I am pleased to share that today we have significantly expanded the regional availability of Dell APEX Data Storage Services and Dell APEX Private Cloud to 26 regions, and Dell APEX Hybrid Cloud for VMware to 19 regions, detailed below.

    • North America. United States
    • Europe & Africa. Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, South Africa, Spain, Sweden, Switzerland, United Kingdom
    • Asia Pacific.³ Australia, Hong Kong, Japan, New Zealand, Singapore, South Korea, Taiwan

With this expanded geo-availability, Dell APEX can now offer a streamlined option to expand your global IT footprint across regions.

To better meet the rapidly changing requirements of our customers, we’ve also made the following enhancements: 

New Capabilities to Meet Increasing Demands of Growing Workloads 

    • Dell APEX Data Storage Services Backup Target offers flexible and transparent backup storage options with industry-leading data integrity protection and a pay-per-use model. It seamlessly integrates into your IT ecosystem and supports your preferred backup software for easy adoption and management.
    • Dell APEX Private Cloud and Dell APEX Hybrid Cloud for VMware now offer additional compute configuration options that include three optional GPU choices and three CPU performance tiers to help customers effectively support growing complex workloads.

New Service Levels to Help our Customers Achieve their Objectives 

    • Dell APEX Data Storage Services File now includes a new performance tier offering high performance and high density for medium to large-scale deployments that provides additional flexibility and choice to meet changes in workload requirements.
    • Customers can begin their journey to a “Cloud by Design” on Dell APEX Private Cloud and Dell APEX Hybrid Cloud for VMware, with five professional services available to select through the Dell APEX Console, including initiating partner-led deployment.
    • All three offers now have contract terms that have expanded to include one, two, three, four and five-year subscription options.

Furthermore, Dell-managed APEX Data Storage Services now demonstrates compliance with HIPAA for U.S.-based healthcare customers. This milestone provides peace of mind that the necessary steps have been taken to protect patient information and reduces exposure to liability for our storage as-a-Service customers in the healthcare industry.

Deliver Outcomes for Growing Workloads with Dell APEX

These enhancements reflect Dell’s commitment to providing flexible, transparent and tailored solutions that can help our customers meet evolving workload requirements. It’s all part of a rich catalog of outcome-based offers that you can quickly configure using the centralized platform, the Dell APEX Console. The Dell APEX portfolio includes multiple pre-defined options aligned with typical business outcomes, available with subscription terms ranging from one year to five years.

These new enhancements will help businesses manage their workloads and applications more efficiently, providing the flexibility and scalability needed to keep up with the rapidly changing digital landscape. Dell’s commitment to providing innovative solutions to meet the needs of businesses continues with its expanding Dell APEX portfolio, which is designed to help our customers succeed by providing the tools and services needed to manage new challenges with speed and efficiency.

Interested in learning more? Join us later this month at Dell Technologies World.

1 IDC FutureScape: “Worldwide Future of Digital Infrastructure 2023 Predictions,” October 2022. Doc # US48376222.

2 Enterprise Strategy Group Research Report, “2023 Technology Spending Intentions Survey,” November 2022.

3 Dell APEX Hybrid Cloud for VMware not available.

About the Author: Alyson Langon

Alyson Langon has over a decade of IT industry experience in Product Marketing at Dell Technologies. She earned a Bachelor’s Degree from American University and has an MBA from Boston College. Alyson currently leads the team responsible for developing messaging and driving marketing strategy for multicloud and as-a-Service offers in Dell’s APEX portfolio.