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Methodology and Demographics

To gather data for this report, ESG conducted a comprehensive online survey of technology decision makers responsible for their organizations' data management, analytics, and/or AI/ML investments. The survey was conducted between May 26, 2020 and June 12, 2020. All respondents were based in North America (51%) or Western Europe (49%) and employed at organizations with 1,000 or more employees. Both public and private sector organizations were represented. All respondents were provided an incentive to complete the survey in the form of cash awards and/or cash equivalents.

After filtering out unqualified respondents, removing duplicate responses, and screening the remaining completed responses (on a number of criteria) for data integrity, we were left with a final total sample of 500 professionals.

Source: Enterprise Strategy Group

Source: Enterprise Strategy Group

Source: Enterprise Strategy Group