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      Jackets lined with data

      Not only is Columbia Sportswear tough tested, it’s also a story of how technology redefines an industry. Dell EMC helped Columbia be first to market with innovations developed in their 3D lab made possible by the cloud.

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      Server-powered entertainment

      How do you make a game that can turn joy into frustration in less than a minute a lot more fun? Topgolf uses their smart golf balls and Dell EMC servers to create entertainment for all.

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      Smarter flights and lights

      GE is changing everyone's thinking by connecting the physical and digital worlds. Sensor-enabled jet engines and smarter streetlights are just a start with Dell Technologies as a partner.