• “There's nothing that says Amazon has to be successful simply because they acquired Whole Foods. That's why this could turn out to be good for Amazon, but if they're not careful it can turn out to be very bad.”

    Brittain Ladd, Grocery Industry Consultant

  • What you’ll hear in this episode

      • Imagine: A time when store clerks measured baking powder quantities for you. (It wasn’t that long ago!)
      • Also, imagine a time before supermarkets were super
      • Lowering prices to make more profits
      • You’ve only been able to put your own groceries in your own baskets for the past 100 years
      • Pump up the volume
      • “Pile them high and watch them fly”
      • What’s a UPC anyway? Why do we have it?
      • 90% of all food purchases used to be made in supermarkets
      • Why Walmart started selling food
      • Amazon’s $13.7B gamble
      • Would you buy an apple online?
      • The first online grocery business was actually started in 1989
      • What’s a Peapod?
      • The company that lost money the first 20 years it was in business
      • How do we make supermarket shopping fun again?
      • You can leave any time you like, but you can never check out
      • The supermarket is dead. Long live the supermarket.

  • Guest list


      Bill Bishop

      Is the Chief Architect at Brick Meets Click. Brick Meets Click is a consulting company focused on the intersection between digital and retail, particularly supermarkets.


      Benjamin Davison

      Is an American food history scholar at the University of Virginia. He is currently writing a book on the history of the grocery store.  


      Paul Ellickson

      Is a professor of Marketing and Economics at the University of Rochester. He is the author of The Evolution of the Supermarket Industry: From A&P to Walmart. 


      Brittain Ladd

      Is a global supply chain and strategy consultant and last mile delivery thought leader. He previously worked for Amazon Fresh and Pantry Operations. 


      Phil Lempert

      Is a food industry analyst and author of supermarket guru.com. He is also the co-host of the Lost in the Supermarket podcast. 


      Marc Levinson

      Is an economist and historian. He is the author of several books including The Great A&P and the Struggle for Small Business in America.


      Thomas Parkinson

      Is the founder and chief technology officer of Peapod - an online grocery shopping company he founded with his brother Andrew Parkinson in 1989.

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