VIRTUAL

Running campaigns is a process and all processes can be improved to get better results. In this webinar, Dave Chaffey author of Digital Marketing Excellence will explore how you can improve your approach to planning and managing campaigns with a focus on digital media and always-on media activity. In this interactive session, Dave will explore: - How to quickly review digital media effectiveness using analytics - Using a 90-day planning process to continuous improve effectiveness - Practical ideas for improving ads, email marketing and landing page creative and copy - The actions you need to take since Google Analytics 4 is replacing the current version of GA by July 2023 - Completing a rapid post-campaign review.