• Celebrating Women in Channel.

        To mark International Women’s Day on March 8th, 2023, we bring you a small selection of the many hundreds of amazing women in the Dell Technologies channel community who are making an indelible impact in the world of IT.


        Each of them features in a short video during which they share their love of the industry and their views on women in IT.

        • “An unwavering commitment to equality, trust, and advocacy for one another.”

          To see how Dell Technologies is not only talking the talk, but walking the walk, click here.

      • Åsa Cederlund

        Regional Manager (West), Atea Sverige AB, Sweden


        Happily married, with two sons and Regional Manager for the West region at Atea Sweden for the past 5 years. With over 10 years’ experience in a variety of positions in the IT industry, Åsa’s deeply passionate about the transformative power of technology. She began her professional journey in finance and holds a Master’s degree in Economics. However, she soon realized that her true calling is to harness the power of technology to drive positive change. This led her to her current position at Atea, where she has been able to grow and advance her career over the years. “I believe it’s crucial to encourage more women to choose careers in the IT sector as diversity enriches and leads to better results.”

      • Jessica Elmgren

        Senior Marketing Executive, TD SYNNEX Nordics, Sweden


        Jessica has held her current position as a Senior Marketing Executive at TD SYNNEX for the last 6 years. “With over 25 years experience in a variety of positions in the IT industry, I’m still deeply passionate about the technologies that have transformed the world.” In her role, Jessica loves to work in marketing and build great relationships, that she believes is the tool for a great business. She has a loving husband, two great kids, horses, and enjoys Thai boxing.








      • Paola Ghezzi

        Marketing Manager, 4IT Solutions Sagl, Switzerland


        Paola is an enthusiastic and creative marketer with a history of working in the B2B industry, with a focus on lead generation, corporate communications and PR. She is skilled in content marketing, email marketing, social media, and CRM, and puts her heart and soul into creating the best value proposition that makes customers fall in love with her company’s brand. Paola currently works at 4IT Solutions Sagl and loves travelling, being in nature and enjoys ethnic food. She is passionate about home design, and recently renovated her entire home working alongside her architect.


      • Sonja Koch

        CEO, JT Computer GmbH, Austria


        Sonja was born in Eisenstadt,which is where she went to school. After school, she went to Leopold Franzens Universität and then the London School of Economics where she received an International Economics IT certification in Novell CNE and Microsoft MCSE. After working at an online banking software company and Koch Consulting as an IT consultant for IT infrastructure and MS Dynamics NAV, Sonja moved to JT-Computer, where she’s currently the CEO. “For me, it’s all about working with people, building long-term relationships with customers, vendors and manufacturers.” Sonja admires the fact that there’s a lot of trust in the IT industry.

      • Lauriina Pekkarinen

        Business Unit Manager, Arrow ECS Finland


        Lauriina has worked in sales for over 15 years and in the IT channel for over a decade. She helps companies from start-ups to global systems integrators navigate in the channel ecosystem and grow their business together with market-leading technology vendors. “Empathy is my superpower in both my relationships and leadership capabilities.” Lauriina is a mom of two children aged 2 and 6, and she’s proud to be able to combine her family and career without having to choose one over the other.

      • Sanne Jul Rasmussen

        European Product Manager Infrastructure, Dell CoC, ALSO, Denmark


        Married and proud mom of an 11-year-old son. Sanne began her career as a Purchaser for Tech Data Denmark in 2005 and then moved on to become a Category Manager at Lærernes Indkøbscentral in 2006 - where she worked for 8 years. Sanne’s currently a European Product Manager Infrastructure at ALSO, and Chairman of the Board at Sydkystens Privat skole. “I still love working in IT and believe it provides limitless opportunities.”


      • Hanna Rothnil

         Business Unit Manager, Arrow ECS, Sweden


        With over 23 years of experience in IT, Hanna has had the privilege of helping develop and inspire, not only her colleagues and young women coming into the industry, but also her clients and customers. “With digital transformation, the AI, IoT, and the cloud journey, there are so much happening around us and to be part of it is amazing.” Hanna is looking forward to continuing her journey for many years to come.




      • Alice Schnitzer

        Key Account Manager, Bechtle IT-Systemhaus GmbH, Austria


        Growing up, Alice lived in the beautiful city of Vienna, Austria. In 2015, she received a bachelor’s degree in Business and Economics from Vienna University. She joined Hewlett Packard Enterprise as a Trainee Program Partner in 2016, before moving to Bechtle GmbH, IT Systemhouse, Austria, in 2017, where she currently holds the position of Key Account Manager. “I am a people person, and I enjoy working with different customers to help them become more efficient and successful with the latest technology.”

      • Hege Støre

        CEO, Advania, Norway


        With almost 30 years of experience in the computer software industry - Hege was educated at the Norwegian Business School (BI) supplemented by an executive program in Resilience Thinking at Stockholm Resilience Centre. Before joining Advania AB, where she now holds the position of Group CEO. Previously, she held management positions at Microsoft, Geodata and Crayon. With the acquisition of Visolit in September 2021, her ambition is to shape a future of sustainable value through the clever use of IT. “I believe that with sustainable, intelligent, and innovative solutions, the possibilities are endless.” Hege’s passion for technology and her business-oriented mindset has led her to her appointment onto numerous boards in both the private and public sectors.

        • The Women’s Partner Network (WPN) is made up of professionals in every field and every role who aspire to support and empower women in technology, and championed by Executive Sponsor, Cheryl Cook, SVP of Global Partner Marketing, working in collaboration with Dell Technologies diversity and inclusion initiatives.