• Designed for the data era

    Activate Campaign

    • PowerStore – The future of storage is here

      PowerStore is Dell Technologies award winning1, revolutionary storage appliance that’s designed for the data era. It provides your customers with a data-centric, intelligent, and adaptable infrastructure solution.


      Intel® based PowerStore was built to compete with all all-flash competitors in the marketplace and has proven to be highly differentiated in terms of:


    • Since its initial launch the platform has been evolved to generate even greater appeal across a broader market. The new release drives enterprise adoption via a powerful software update that brings increased performance, scale and resilience to every model in the portfolio.


      There’s also a cost-effective new entry model - PowerStore 500, which makes the PowerStore advantage accessible to any business. It’s ideal for any solution requiring an optimal blend of low cost, high performance, compact design, and effortless automation.

      • Discover the PowerStore industry buzz

        PowerStore is a huge hit for partners, customers, and industry experts – but don’t just take our word for it…Watch what the market’s saying about PowerStore in these informative videos:

      • Find out what partners and industry experts are saying about PowerStore’s market impact

      • See what customers make of our next generation storage array

      • See the praise that partners are giving PowerStore

    • What's the opportunity for you?

      With systems in 50+ countries and a sales pipeline of over $2B, PowerStore is already achieving significant sales success. Capitalize on its expanded scope to open new market and sales opportunities with organizations of all sizes that want to modernize the core, edge, and cloud to achieve digital transformation.


      Estimated at 18.6B2, the midrange market is the fastest growing storage market. That makes the new release of PowerStore a great business opportunity for you to:

    • What's the opportunity for your customers?

      Data visibility is a top IT imperative for the majority of organizations. PowerStore supports and accelerates digital transformation by delivering:

    • Key features of PowerStore:

      • Flexible and scalable architecture
      • Lower costs
      • Predictable overheads
      • Increased automation
      • Reduced management
      • Reduced resources
      • Actionable data insights
      • Increased application mobility
      • Extended enterprise capabilities

    • The new high-impact software update delivers:

      • Up to 15% lower workload latency3
      • Up to 65% faster writes4
      • Up to 20% performance improvement during peak bursts5
      • Up to 25% faster mixed workload performance6
      • Up to 65% faster writes7
      • AppsON scale-out
      • FC-NVMe Support
      • Enhanced data reduction intelligence
      • DRE dual parity – up to 98% less management effort than traditional RAID















    • Future-Proof your Customer’s Infrastructure and Investment

      Realize the value of today’s infrastructure safe in the knowledge that your customer’s investment is protected long-term with Dell Technologies’ Future-Proof program.

    • Anytime Upgrades

      Dell Technology offers the industry’s most flexible controller upgrade program9 with data-in-place upgrades for same generation/next-generation appliances and second systems.

      • Keeps your infrastructure continuously modern
      • Ends the cycle of disruptive forklift upgrades
      • Cost-effective, no-hassle solution

      Upgrade options:

      • Upgrade existing appliance nodes from the current generation to the next generation nodes
      •  Upgrade to a higher model e.g. convert your PowerStore appliance from a 1000 model to a 3000 model
      • Scale out their existing environment with a second system that’s equal to their current model


    APEX Flex on Demand

    Explore the benefits of flexible consumption

    Learn More

  • How can you get involved?

    We’ve created everything you need to go out and win, so equip yourselves for PowerStore sales success with access to training, events, marketing program collateral, and more.


    Don’t forget to use our campaign resources to communicate the key benefits and business value of PowerStore. You’ll find all the tools and marketing materials you need to adopt a consultative selling approach and drive the PowerStore conversation.


    Start by downloading the PowerStore Marketing Guide and Quick Selling Guide

    PowerStore Marketing
    Quick Selling Guide

    • 1CRN Product of the Year: Best SMB External Storage hardware and The Channel Co CRN Tech Innovator Winner of the Year 2020.

      2IDC Enterprise Storage Systems Tracker: Q3 of CY2019

      3Based on March 2021 internal Dell tests comparing PowerStore 500T latency with and without SCM metadata tiering, running with 70/30 read/write mix, 8k block size. Actual performance may vary.

      4Based on Dell internal test of PowerStore 5000 running 100% writes, 8K block size on PowerStoreOS 2.0 vs. 1.0, March 2021. Actual performance will vary.

      5Based on March, 2021 Dell test results comparing PowerStore 7000 performance with and without intelligent data reduction enhancements in PowerStoreOS2.0. Actual performance may vary by configuration and workload.

      6Based on Dell internal test of PowerStore 5000 running typical 70/30 random read/write mix, 8K block size on PowerStoreOS 2.0 vs. 1.0, March 2021. Actual performance will vary.

      7Based on Dell internal test of PowerStore 5000 running 100% writes, 8K block size on PowerStoreOS 2.0 vs. 1.0, March 2021. Actual performance will vary.

      8 Based on Dell analysis of staff time required to deploy and maintain a high availability array with Dell’s Dynamic Resiliency Engine (DRE) vs. traditional RAID, March 2021. 

      9Based on Dell analysis, April 2020 using publicly available data to compare the highest available program/subscription offers for controller upgrades. Requires purchase of Anytime Upgrade Standard or Select option and minimum 3-year ProSupport or ProSupport Plus contract at point of sale to qualify. Upgrade eligibility begins 180 days after invoice.