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    • Deliver on your retail strategy for the future. Make retail digital transformation real by driving IT innovation to better engage with today’s connected consumer with highly personalized and seamless experiences across every shopping channel. Retail IT solutions to take you to the next level, from the store to the data center to the cloud. Let’s start today.

    • Explore Retail IT Solutions

      Improve decisions throughout the retail value chain to collect, aggregate, and analyze data, improving margins, decreasing costs, and reducing security risks.

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      RETAIL IT TRANSFORMATION

      Deliver cloud-based infrastructure and agile development to power retail innovation

      Modernize your IT Infrastructure, meet expanding customer expectations, and differentiate in a highly competitive market.

      • Store and distribution center cloud solutions
      • Retail agile frameworks

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      DIGITAL TRANSFORMATION

      Create intelligent environments with data analytics to increase revenue and improve margins

      Improve organizational speed, agility, and effectiveness through IoT, software, and insights powered by data.

      • Data Integration to capture data from multiple sources 
      • IoT data analytics to gain the full picture of shopper behavior
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      CONNECTED RETAIL

      Deliver a secure, ubiquitous, multi-channel retail platform

      Enable a seamless experience for consumers and staff, anywhere, any time, on any device.

      • Point-of-Sale retail solutions to improve productivity 
      • Retail workspace with secure access to all applications
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      SECURITY TRANSFORMATION

      Improve asset protection, loss prevention, and secure transactions

      Defend against sophisticated cyberattacks, adhere to PCI standards, and meet GDPR requirements.

      • IoT Video Surveillance to reduce shrinkage and deliver enhanced customer experiences 
      • Secure Store Network to reduce risk and manage access

    • Dell EMC in Retail IT Solutions.

      With the consumer at the center, Dell EMC brings together the resources and market-specific IT solutions to help advance your retail digital transformation journey.

    • US Retailers

      65%

      Depend on Dell EMC Desktops/Laptops1

    • US Retailers

      78%

      Use Dell EMC Servers2

    • US Retailers

      80%

      Trust Dell EMC’s Storage Infrastructure3

    • Every customer gets exactly what they need with our retail IT solutions

    • COLUMBIA SPORTSWEAR

      Columbia Sportswear stays competitive by driving innovation made possible with data analytics and the cloud

      See Customer Story
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      CALLAWAY GOLF

      To stay ahead of the game, Calloway Golf personalizes with digital transformation

      View Customer Story
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      GUESS, INC.

      Iconic fashion brand modernizes data protection

    • ESSENTIAL RESOURCES

      Get valuable Retail IT information and resources we’ve gathered for you

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      Infographic: ESG: Retail Companies Make Innovation Real with IT Transformation

      The research shows retail organizations thrive as their IT transformation maturity increases.

      View Infographic
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      Dell Boomi Retail Solutions

      Connect your data silos to automate processes and orchestrate your customer interactions.

      Explore Cloud-Based Integration
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      Growing a retail data driven-business with connected devices

      Grow your retail operation with action driven insights from a growing ecosystem of connected devices (IoT).

      Read Solution Brief
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      Prime Supermarket

      Enhance retail performance and business agility through greater business insights and hyper-converged IT.

      Read Customer Story
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      AI is Everywhere, with a Growing Range of Use Cases

      The components for artificial intelligence are in place, and forward-looking organizations are seizing the opportunities.

      Up-Sell, Cross-Sell Opportunities For Retail
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      Revolutionizing retail with integrated point of sale (POS) solutions

      See how you can keep your customers coming back with a seamless experience delivered by a fully integrated POS solution.

      Read Solution Brief