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    • Here’s why: Breadth of portfolio, true end-to-end innovation and future-ready IT.

      The Dell EMC hybrid and All-Flash storage platforms are built on modern architectures and combine the scalability, efficiency, intelligence and multi-cloud integration that Pure Storage simply cannot compete with — and it shows in both the data center and the industry.

      Thanks to advanced capabilities and innovation that are second to none, Dell Technologies saw its external storage revenues grow more than the overall external enterprise storage systems market in 2018.1 See for yourself why Dell EMC dramatically surpassed its competitors.

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      Industry Leadership

      From primary storage to converged infrastructure to data protection — Dell EMC delivers an end-to-end, one-stop-shop portfolio that Pure Storage simply can’t match.

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      Future-Proof Loyalty Program

      The Dell EMC Future-Proof Loyalty Program has your back with protection that’s more encompassing that what Pure Storage offers. Unlike Pure Storage, Dell EMC does not require assessment with our Storage Data Reduction guarantee.2

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      Product Innovation

      Dell EMC leverages cutting-edge improvements on industry-standard technology so customers can keep up with future IT advancements. Pure Storage relies on proprietary technology, which can make it difficult to take advantage of market advancements.

    • Find out more about Dell EMC storage

    • Enterprise storage comparison - Pure Storage vs Dell EMC

      Dell EMC PowerMax

      The world’s fastest data storage array,3 PowerMax delivers SCM and end-to-end NVMe with intelligent tiering today.

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    • Pure Storage vs Dell EMC - Flash array comparison

      Dell EMC Unity XT

      Next-generation, no compromise midrange storage that’s designed for performance, optimized for efficiency and built for multi-cloud.

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  • Dell Technologies Advisors are here to help.

    • 1Based on an internal analysis of published industry share data.

      2Storage Data Reduction Guarantee: Requires customer signature and purchase of ProSupport with Mission Critical. Applicable products include All-Flash Storage products only.

      3Based on Dell EMC internal analysis of max bandwidth (64K blocks) of the PowerMax 8000 (350GB/s) versus max bandwidth of competitive mainstream arrays, July 2019. Actual performance will vary.