A lot of companies say they are focused on their customers, yet very few have a dedicated function specifically focused on the customer experience that advocates for customers and applies a customer lens to all areas of the business, from product development to go-to-market and from pricing and operations to post-sales service and support.
Every day, Dell Technologies is making digital transformation real for our customers — addressing customer needs and success metrics at every point in their customer experience journey and by providing the broadest technology and solutions portfolio in the market. As part of the Chief Customer Office (CCO), my role is to ensure our customer’s voice and success metrics remains front and center in every decision we make. That’s why I couldn’t be more excited about today’s newsthat we are establishing a Dell Technologies IoT division.
For our customers the time has never been better for IoT implementation and adoption. Harbor Research [1] estimates that by 2020, smart systems alone will create over 194 petabytes of data — that’s 64x the amount of data believed to be in the Library of Congress today. There’s a massive amount of data being generated and an equally giant opportunity for organizations to capitalize on the insights and opportunities this data can provide.
It pays to do so. In Vodafone’s fifth annual IoT Barometer Report, 51 percent of adopters say IoT is increasing revenue or opening up new revenue streams. These capabilities paired with the cost of sensors rapidly approaching near zero, cloud, connectivity and a continuation of Moore’s Law is creating a ubiquitous opportunity for interoperability and insights that will fundamentally change the way we work, live and play.
Beyond the power of our differentiated solutions portfolio, customers are looking to us to make it easier for them to usher in the digital future. As a customer solutions advocate, I often help our customers and sales teams successfully navigate big, complex IT landscapes so they can ultimately deliver business results. The Dell Technologies family of companies — Dell Inc., Dell EMC, Pivotal, RSA, SecureWorks, Virtustream and VMWare — is uniquely positioned to provide the end-to-end solutions our customers need. With the creation of our new IoT division, we’ve made it even simpler by giving customers one source/one stop to help them navigate and implement our edge-to-core-to-cloud portfolio as well as tailored end-to-end IOT solutions and services.
At Dell Technologies, we believe our customers’ success is our success. We celebrate the progress many of our customers are making on their digital transformations and in our Annual Report for Customers. In addition to simpler solutions that drive faster success and results, customers want to maximize their technology investments. We provide a number of enhanced benefits to enable our customers’ success and help them get the most out of their IoT implementations and investments. For example, Dell’s flexible consumption offering allows customers to turn their CapEx into OpEx as they usher in new technologies. In addition, customers of the new IoT division will have a single point of contact for support as well as access to strategic advisory services to help them lower time to results, reduce implementation risk and deliver results.
Working within the CCO, I speak to, act and advocate on behalf of our customers to ensure we are providing the solutions they need and continually making it easier to do business with Dell. I’m looking forward to our customers’ response and their success with our new offerings — and the many more we can uniquely provide as Dell Technologies. Share your thoughts on what Dell can deliver next to help you usher in the digital future.
[1] “Smart Systems Forecast Model” Harbor Research, Inc., 2015
