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The real stories of digital transformation.
Some of the brightest minds and biggest brands count on the power of Dell Technologies to help them bring their ideas to life, and their products to market. The stories below showcase our customers making the amazing happen everyday. Explore each to see how.
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Sensory overload. Maximum overdrive.
900 thrilling horsepower and almost that many data collection points. See how all of it’s a part of McLaren’s winning strategy.
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Digitized from farm to table
AeroFarms still uses water, nutrients, and light to grow delicious food, but also analytics to transform agriculture.
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Delivering blood. Driving hope.
The American Red Cross relies on precise technology to save lives and provide relief to those who need it most.
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Disruption by design
The forward thinkers at BIG ideas are changing the way we move and live with the power of Dell Technologies.
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Driving innovation further
From swing analysis to advanced fitting, Callaway capitalizes on vast amounts of data to bring out each player's best.
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Dairy farmer’s prediction about cow comes true
Cows that communicate? Dell Technologies makes it real. We help Chitale Dairy transform their day-to-day operations to the point where they are turning dairy farming into a high-tech industry.
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Jackets lined with data
Not only is Columbia Sportswear tough tested, it’s also a story of how technology redefines an industry. Dell EMC helped Columbia be first to market with innovations developed in their 3D lab made possible by the cloud.
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Redefining mobility on the road
By shifting gears from auto to software, Ford sharpens its focus on innovation and the people who make it possible.
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Smarter flights and lights
GE is changing everyone's thinking by connecting the physical and digital worlds. Sensor-enabled jet engines and smarter streetlights are just a start with Dell Technologies as a partner.
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Precision on and off the pitch
The world's biggest game demands all-seeing technology. See how GoalControl ensures the right goal-line calls get made.
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Driving the next industrial revolution.
See how the Canadian robot-maker is making their fleet of self-driving vehicles smarter with every software release.
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Better treatments start with better insights
The leading health care provider in Massachusetts uses a data lake to accelerate medical research.
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Insights that crack the code
The fight against rare disease is winnable. See how TGen is turning the tide with Dell Technologies solutions.
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Smart golf balls can really entertain
How do you make a game that can turn joy into frustration in less than a minute a lot more fun? Topgolf uses their smart golf balls and Dell EMC servers to create entertainment for all.
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MAKING IT REAL
In our new TV ads, see how Dell Technologies helps customers transform the impossible into reality
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