• “They said, ‘OK Sasson, let me get this straight... for $1,100 you're going to give me worse pictures than I get from an Instamatic camera that I can buy for $25? Tell me why we're listening to this.’ And I didn't have an answer.”

    Steve Sasson, Inventor of the digital camera

  • What you’ll hear in this episode

      • One trillion images per year. How did we get here?
      • The kitchen sink that invented mass-market photography
      • “My work is done. Why wait?”
      • 70% market share. 70% margin. No, that’s not a misprint.
      • 20 years ago, Kodak was the 4th most valuable brand in the US
      • The toaster-looking thing that was a generation too early
      • What’s a “zone of discomfort?” 
      • A former toilet-paper company that became a photography legend
      • How a Tom Cruise film changed the way we take pictures
      • Kodak’s ten-year terminal illness
      • It’s not about quality, it’s about timing
      • Nokia and the touchscreen of doom 
  • Guest list

      •  

      Steve Sasson 

      Steve Sasson worked for Eastman Kodak company for over 35 years. During that time he designed and built the first digital camera and playback system. 

      •  

      Alecia Swasy 

      Is the author of Changing Focus: Kodak and the Battle to Save a Great American Company. She is also the Donald W. Reynolds Chair in Business Journalism at Washington & Lee University.

      •  

      Vince Barabba

      Is Kodak’s former Head of Market Intelligence. He also the former director of the Census Bureau, book author and current Chairman and Co-founder at Market Insight Corporation.

      •  

      Willy Shih 

      Was previously was a senior vice president at the Eastman Kodak Company. He was also the president of a division that was responsible for all of consumer digital imaging. He is currently Robert & Jane Cizik Professor of Management Practice at Harvard Business School. 

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