CUSTOMER STORY

Take thousands of golf balls embedded with RFID chips, launch them down a fairway rigged with cameras and sensors, and what do you get? Real-time scores and endlessly addictive fun for golfers and non-golfers alike. Science fiction? No. It’s the nexus of entertainment, sports and technology. And it’s only getting better. Topgolf created breakthrough technologies to craft an entertainment experience that inspires people to come together for play, food and music. With a keen attention to data and detail, and plans to open even more venues in more markets, they’re continuously improving and refining the way they deliver unforgettable experiences and serious fun.

Carry, ball speed, height, hang time, curve, distance, points scored – all data points tracked and displayed for guests every time they hit a shot. Watch how Topgolf takes entertainment to a new level with Toptracer, the most advanced shot tracking technology in golf.

With over 40 venues and growing, Topgolf needs partners that can help them scale their business while providing fast service and delivery. Learn how Dell EMC and their technology are helping.

Modern golf is a far cry from around 1,000 years ago, when a nobleman of the Northern Song Dynasty drove balls into holes with a crafted stick.