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      Jackets lined with data

      Not only is Columbia Sportswear tough tested, it’s also a story of how technology redefines an industry. Dell EMC helped Columbia be first to market with innovations developed in their 3D lab made possible by the cloud.


      Server-powered entertainment

      How do you make a game that can turn joy into frustration in less than a minute a lot more fun? Topgolf uses their smart golf balls and Dell EMC servers to create entertainment for all.


      Smarter flights and lights

      GE is changing everyone's thinking by connecting the physical and digital worlds. Sensor-enabled jet engines and smarter streetlights are just a start with Dell Technologies as a partner.