• “They said, ‘OK Sasson, let me get this straight... for $1,100 you're going to give me worse pictures than I get from an Instamatic camera that I can buy for $25? Tell me why we're listening to this.’ And I didn't have an answer.”

    Steve Sasson, Inventor of the digital camera

  • What you’ll hear in this episode

      • One trillion images per year. How did we get here?
      • The kitchen sink that invented mass-market photography
      • “My work is done. Why wait?”
      • 70% market share. 70% margin. No, that’s not a misprint.
      • 20 years ago, Kodak was the 4th most valuable brand in the US
      • The toaster-looking thing that was a generation too early
      • What’s a “zone of discomfort?” 
      • A former toilet-paper company that became a photography legend
      • How a Tom Cruise film changed the way we take pictures
      • Kodak’s ten-year terminal illness
      • It’s not about quality, it’s about timing
      • Nokia and the touchscreen of doom 
  • Guest list


      Steve Sasson 

      Steve Sasson worked for Eastman Kodak company for over 35 years. During that time he designed and built the first digital camera and playback system. 


      Alecia Swasy 

      Is the author of Changing Focus: Kodak and the Battle to Save a Great American Company. She is also the Donald W. Reynolds Chair in Business Journalism at Washington & Lee University.


      Vince Barabba

      Is Kodak’s former Head of Market Intelligence. He also the former director of the Census Bureau, book author and current Chairman and Co-founder at Market Insight Corporation.


      Willy Shih 

      Was previously was a senior vice president at the Eastman Kodak Company. He was also the president of a division that was responsible for all of consumer digital imaging. He is currently Robert & Jane Cizik Professor of Management Practice at Harvard Business School. 

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