• Topgolf X Dell Technologies

    Serious innovation behind serious fun.

    • Company: Topgolf
    • Industry: Sports Entertainment
    • Headquarters: Dallas, Texas

    Topgolf is using technology to transcend golf, focusing on new ways to entertain and bring people together, delivered with a side of data-driven insights.


    How technology drives entertainment further

    Take thousands of golf balls embedded with RFID chips, launch them down a fairway rigged with cameras and sensors, and what do you get? Real-time scores and endlessly addictive fun for golfers and non-golfers alike. Science fiction? No. It’s the nexus of entertainment, sports and technology. And it’s only getting better. Topgolf created breakthrough technologies to craft an entertainment experience that inspires people to come together for play, food and music. With a keen attention to data and detail, and plans to open even more venues in more markets, they’re continuously improving and refining the way they deliver unforgettable experiences and serious fun.

    “What stands out most for me with the Dell Technologies platform is the scale. We're able to grow our solutions using the entire family of Dell Technologies.”

    Scott Lovejoy, VP of Technology Innovation at Topgolf

    A night out elevated by data.

    Carry, ball speed, height, hang time, curve, distance, points scored – all data points tracked and displayed for guests every time they hit a shot. Watch how Topgolf takes entertainment to a new level with Toptracer, the most advanced shot tracking technology in golf.


    Tee Time

    Whether you see golf as an intense, white-knuckle competition, or a leisurely stroll around a course, the game has endured and the magic of the sport keeps growing. In this episode, we’ll take a look at how innovations have made golf bigger, better and more accessible than ever before.


    Delivering innovation at scale

    With over 40 venues and growing, Topgolf needs partners that can help them scale their business while providing fast service and delivery. Learn how Dell EMC and their technology are helping.


    How IoT is redefining golf

    Modern golf is a far cry from around 1,000 years ago, when a nobleman of the Northern Song Dynasty drove balls into holes with a crafted stick.

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