• In order to exploit a range of new opportunities and deal with data growth, ‘object storage’ is an important data storage model that enterprise organizations need to understand.

      Varun Chhabra, Director, Product Marketing, Advanced Software Division at EMC
    • Many organizations are led to the impression that ‘object storage’ automatically means ‘public cloud’. Certainly, public cloud storage can have quick and easy benefits. But every enterprise should have choices. So let’s walk through the key choices and tradeoffs associated with object storage.

      Object Storage—A Cloud Approach For Today’s Data

      ‘Object storage’ has emerged as an important data storage option for enterprise—alongside the traditional file and block storage platforms that have been the bedrock of the data center for decades. Object storage is perfect for quickly and easily storing large quantities of unstructured data.

      Object Storage Advantages...


      Quick and simple data storage as 'objects' in 'buckets'


      Storage capacity is highly scalable and elastic


      Data is easily searchable and accesible

    • The ‘cloud’ nature of object storage comes partly from its ability to be accessed ‘online’ via modern web technologies (like HTTP and REST APIs), rather than traditional complex networking protocols—this has enabled it to be offered as a service by public cloud providers. Another cloud aspect of object storage is that your data can be geographically distributed and mirrored across more than one site, improving resiliency, protection and performance.

      In the public cloud, object storage is offered by a range of providers—including Amazon Web Services S3 and Microsoft Azure Blob Storage. However, as we’ll see, your organization also has the attractive option of ‘on-premise’ object storage, creating a private cloud (or hybrid cloud) storage environment—with a solution like EMC Elastic Cloud Storage (ECS). An important benefit is that the new generation of private cloud object storage delivers many of the benefits of public cloud—including self-service and agility—but with the reassurance and control of on-premise storage in your organization’s data center.

      Object Storage Gives You More Enterprise Advantages...

      • Multiple use cases enabling new opportunities
      • Multi-protocol data access for modern applications
      • Multi-site mirroring for data resiliency and performance