Company brand logos are everywhere these days, and not just where they expect them to be. A business knows when it has placed an advertisement in a magazine, but it has no knowledge if an ad has been seen by more than the publication’s readers. This is no longer the case thanks to deep learning technology. Learn how deep learning tools are helping businesses identify if its brands and logos in photos posted to social media and how this is producing actionable information that can increase their market share.
Since Barbie’s debut in 1959, Mattel, has worked hard to maintain the toy’s relevance. Whether Barbie takes the form of a plastic figure or an AI-enabled hologram, see how Mattel is trying to make her a female icon worth emulating.
We use emojis to convey our emotions, reactions, or to infuse some lightheartedness into our digital conversations. But, what is their role in business?
In 2017, chatbots are everywhere. Read how improvements in the AI technology have created a fertile ground for chatbot technology in B2B.
Crowdsourcing is becoming more specialized and diverse. Consumers are getting savvier. What is the right way for businesses to tap the power of the crowd?
Get an inside look at the radical reinvention of advertising and the surprising innovators behind it.