• “You have, of course, the gambling data, which is powerful and predictive in and of itself. And then when that gets married to other external data that, for example, is on your consumer behavior, that can create a very powerful predictive model that can then be used to drive gambling participation.”

    Keith Whyte, Executive Director, National Council on Problem Gambling

  • What you’ll hear in this episode

      • Casinos: You can cash out any time you like, but you can never leave
      • The 1895 San Francisco treat that started the US gambling boom
      • Why does Las Vegas exist? Because it can.
      • What counts for 80% of casino revenue? (Hint: it’s not poker)
      • Slot machines are basically branded video games now
      • The four characteristics of gambling
      • The thrill of the chase, broken down by neuroscience
      • The things that slot machines take from you that aren’t your money
      • A $1B battle over a rewards program
      • Why casinos offer you free dinners
      • Let’s talk about off-shore, online sports betting
      • Those gambling-ish games on your phone have an intriguing regulatory loophole baked into them
      • The concept of “reflexive” gaming. How it works. Why it’s popular.

  • Guest list


      David Schwartz

      Is the Director at the Center for Gaming Research at the
      University of Nevada, Las Vegas and the author of Roll the Bones: The History of Gambling.


      Mary Sojourner

      Is a former NPR commentator and author of She Bets Her Life: A True Story of Gambling Addiction.


      David Norton

      Is the author of The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience.


      Dr. Timothy Fong

      Is Associate Professor of Psychiatry at UCLA and Co-Director of the UCLA Gambling Program.


      Natasha Schüll

      Is a cultural anthropologist and associate professor at New York University. She’s the author of Addiction by Design: Machine Gambling in Las Vegas. 


      Keith Whyte

      Is the Executive Director of the National Council on Problem Gambling.

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