• “I think like any other company in the world, when a company becomes too powerful and too mighty, what happens is it loses slight contact with the world, and it becomes its own customer somehow.”

    Martin Lindstrom, Author of Small Data: The Tiny Clues that Uncover Huge Trends

  • What you’ll hear in this episode

      • Edison’s scary talking dolls
      • The golden decade of technology-based toy innovation
      • E.T. phoned home in the coolest possible way
      • The anticipated rise and instantaneous fall of Intellivision
      • “Barbie should never go bankrupt.”
      • The toy industry grows up
      • The plush toy that was a national security risk
      • Can plastic bricks keep kids entertained for hundreds of hours?
      • What’s “Small Data?”
      • “Innovation flourishes when the space for it is limited.”
      • How the women of NASA became a runaway toy hit in 2017
      • The key to capturing a child’s imagination
      • Declaring war on boredom by embracing boredom
      • Can toys survive digital disruption?

  • Guest list

      •  

      Dave Robinson

      Is the author of Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry.

      •  

      Alan Hassenfeld

      Was the Chairman and CEO of Hasbro from 1989 until 2003 and is now Chairman of the Executive Committee.

      •  

      Martin Lindstrom

      Was a longtime brand consultant for LEGO and is the author of Small Data: The Tiny Clues that Uncover Huge Trends.

      •  

      Michal Livram

      Is a Senior Writer with Fortune Magazine who writes about technology. 

      •  

      Wayne Miller

      Is the author of TOY WARS: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them. 

      •  

      Tom Kalinske

      Was the CEO of Mattel from 1985 - 87. 

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    •  

      Disruption: Game On

      Host Walter Isaacson explores the immersive experiences and unlikely victors of the volatile video game industry.