Why and How Dell Supports Gaming

I owe Dell an extra seven minutes of time on the work clock.

That’s because while I was working on this blog post I found myself watching a video of an old friend and his daughter playing each other in “Street Fighter” on YouTube. That now makes me one of 500 million viewers who watch online gaming content, according to research firm Newzoo.

“The games sector continues to be bigger than consumer spending on cinema box office, DVD and Blu-ray disc sales and rentals, online video services, physical music and streaming music services combined,” said industry analyst Piers Harding-Rolls of HIS Markit.

Man at Dell Experience at CES 2017 tries virtual reality gaming

Yes, gaming has gone far beyond the basement, and Dell is ready to support the industry’s growth in many ways. From delivering the hardware needed to create the games, to the PCs on which you play them, to sponsorship of eSports leagues and professional gamers that bring the gameplay to even larger audiences.

Most gamers already know about our Alienware line. Twenty years of gaming experience pioneering specialty high-performance gaming PCs unrivaled in their engineering and innovation, has made Alienware a leading gaming brand that caters to gamers wanting a high-performance, premium PC gaming rig.

We’ve also just refreshed our entire Alienware notebook lineup and continue to push the limits when it comes to performance.

But, there are many out there who want a box that can hit 1080p, 30-60 frames per second, at a lower price point. Dell leveraged our deep understanding of PC gaming to create a system that retains all the great features of a Dell laptop backed by premium service and support while still being able to easily handle the latest gaming titles all at an affordable price. That’s why we were so excited to launch our new Inspiron 15 Gaming laptop that gives gamers a $799 system ready to play the latest games straight out of the box.

“We’ve selected the components [of the new Inspiron 15], so you have a 1050 or a 1050TI, i5 and i7 quad cores. We’ve built the thermal solution so it’s built around the max capacity of those components. It’s what you would expect from a real gaming box,” Bryan de Zayas, director of game strategy at Dell told VentureBeat at #ces2017. “It takes in air from the bottom and expels it out the back. It’s all built around the thermal solution, versus just putting parts into a box with the cheapest thermals and being done with it.”

As Trusted Reviews noted, rather than striving to be thin – like many of the laptops recently on display at CES— we’ve chosen to stuff this system with dual fans, oversized pipes and heat exchangers, as well as two speakers and a subwoofer.

Dell Inspiron 15 7000 gaming laptop

Since I’m not the target audience for it, I reached out to a couple of gamers I know well — my nephews — to see what their reaction was to the new Insprion 15 Gaming laptop. As a college student and a recent college graduate, their budgets are understandably limited, so they definitely liked the price tag. I sent them the product details via Facebook Messenger and heard back almost immediately.

“I’m really impressed with this system. For $800 I think it’s fairly and competitively priced, too,” said Josh Pevehouse, who isn’t a fan of bulky or weirdly shaped systems. “The Inspiron 15 looks like a normal laptop, and since it weighs only 5.5 pounds it’s actually portable.”

“My laptop I’m using now weighs 8 – 10 pounds and it couldn’t even compare to the specs on this,” Jake Pevehouse noted. He also likes that it can game without necessarily looking like it. “Esthetically it is nice and plain which will appeal to consumers that don’t necessarily want to broadcast that they carry a gaming laptop for everyday use.”

I promise I didn’t coach them on those comments, but they were both quick to volunteer to test drive and review the system. Unfortunately for them, my role here at Dell doesn’t mean I have access to a couple of extra systems I could loan them. But, the one still in college is eligible for our student discount, making this laptop an even better deal!

[UPDATE 3/2/17: In case you’re interested in hearing more about the Inspiron 15 Gaming laptop’s performance, here’s a review that just came out from Linus Tech Tips.]

Laura Pevehouse

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of Dell.com, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.