What You Need to Know About Dell World 2014

Yes, it’s here! Our biggest event of the year – Dell World – starts tomorrow, November 4!

As The New York Times noted today, the event will give Michael Dell and the rest of our organization an opportunity to show customers what we’ve been up to during our first year as a private company. Some of it has already been covered in our Fiscal Year 2015 State of the Business, including the full infographic this tweet was pulled from:

I’m sure there will be plenty of skeptics in the audience, such as Dan Primack who wrote in Fortune about how what won’t be heard at Dell World is financial results.

But, we’re more focused on attendees like the CIO of Purdue University who told the Wall Street Journal that while he hopes to learn more about our strategy, we’ve still “got to show that [we] can handle a major transformation.”

So, while there will be press conferences, news releases and other media events, actually showing customers what we can do through hands on labs and breakout sessions will be our primary goal. These labs are led by engineers, architects and developers. Attendees will get to see new products up close and try out new features in a risk-free production environment.

If you can’t be here with us, you can still follow the action in a couple of ways:

If you are here, I encourage you to take a moment to download the event app. It’s a great way to connect with other attendees, as well as keep up with your schedule and all the fun events. This is especially important when things happen – like weather causing a change of venue for our opening night event.

And, yes, we want you all to join us in the fun; because, as Michael Dell told the Wall Street Journal, “We’re investing in our strategy, revving up our innovation engine and having a blast!”


About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of Dell.com, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.
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