VMworld Europe 2016: Let the Transformation Begin


For the first time ever, Dell EMC had a combined presence as Global Diamond Sponsor at VMworld Europe. Held over four days last week in Barcelona, Spain, the VMworld Europe theme was be_TOMORROW. This event attracted an audience of industry thought leaders, subject matter experts and IT professionals—all of whom enthusiastically immersed themselves in the latest in Cloud infrastructure and business mobility technology.

Dell EMC: Let the Transformation Begin

Our Dell EMC event theme was Let the Transformation Begin, and we showcased our strong combined portfolio across these key areas:

  • Modern Infrastructure
  • End User Compute
  • Converged Systems
  • Data Protection
  • Modern Analytics
  • Cloud.

I was joined by Maurizio Carli, EVP Worldwide Sales VMware, and Jean-Pierre Brulard, SVP & GM EMEA VMware, in welcoming 200+ customers and partners at the Dell EMC welcome reception on Monday evening, at Eclipse bar, Hotel W. Such a great start to a busy and productive week! This was followed by two equally successful events through the week—our Virtustream Cocktail reception and the VCE User Group Meeting.


We certainly know how to draw a crowd! The Dell EMC booth was always packed, which was understandable given the extent of our combined portfolio, featuring: a VxRack, VxBlock 540 with XtremIO, VxRail, Dell EMC Virtual Rack, and a Client Solutions ‘Petting Zoo’ with Wyse products and our latest Latitudes. Additionally, we had a Dell Edge Gateway in the VMware Internet of Things Pavilion supporting a smart factory demo.


Dell EMC at VMworld Europe: From High Energy to High Engagement

The incredible dynamism of the event gave way to some great discussions, including:

  • 80+ meetings with customers, partners and press to talk about our strategy and the importance of our VMware partnership
  • 60+ theatre sessions including some on VxRail and All Flash
  • Eight Dell EMC sessions, which attracted large audiences
  • 2,100+ social mentions

Thanks to everyone involved in making our first combined presence such a success—we truly are better together!  Let’s make sure we leverage all the great opportunities that result from this event to WIN BIG!

You can still tune in and join the conversation on social media using #vmworld.

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About the Author: Claire Vyvyan

Senior Vice President - UK & Ireland Commercial Business - Dell EMC I am proud to lead Dell EMC's UK & Ireland Commercial Business As Senior Vice President for DellEMC I engage with all of Dell's customers and partners across the UK & Ireland. It is clearly critical to ensure as a company, we are developing the technology and supporting services which absolutely meet our customers needs, as the success of business become more and more about the effective use of technology. Looking to the future, a critical goal of all successful companies of tomorrow, will be their ability to embrace and utilise new emerging technologies in new ways to create new products, new services and competitive edge. Such vision must come from the top and I am keen to support that across Dell, our customers and our partners. I'm a committed advocate for bringing diversity of thinking and vision into Dell Technologies as well as the wider environment. I regularly speak on this topic and see innovation and diversity as integrally related. Dell Technologies is highly commitment to both areas, which has been key to our success to date, and one of the reason for our recognition as one of the best companies on the planet to work for.