Unlocking “Out of Office” Personas to Drive Customer Demand

As workplaces have evolved, so have the workforces that use them. Several distinct worker personas have emerged, each with its own demands for specific hardware, software and services. We think it’s time your customers knew more about them.

Dell EMC is committed to helping businesses maximize the potential of their employees via the technology they use. And because we can offer more personalized products to suit a range of in- and out-of-office environments, that potential is more achievable than ever.

So, with that in mind, let’s review two of our fastest growing personas that work outside the office: remote workers and “on-the-go pros”. Each requires different solutions to achieve its potential.

Remote Workers

It’s not difficult to imagine where you’d find a remote worker: anywhere but the office. They might operate at home, abroad or in a local café. The range of devices they use is as broad as the number of locations they work from. They need technology that can keep up with their pace.

The Dell Latitude range fits the bill. It has powerful notebooks with essential features. The mainstream 5000 Series offers high performance, and the premium 7000 Series is the ultimate portable solution because of its long battery life. And they’re all designed to run Microsoft Windows 10 Pro. But the remote worker’s home-office experience is also critical. Dell Wyse thin clients or Dell OptiPlex desktops can provide a fully managed desktop experience and can be supplied as a complete solution via the Dell VDI Complete service. Their home becomes their home office.

Check out the remote worker guide to learn how The University of Massachusetts manages its own out-of-office student network with vLabs, its VDI infrastructure.

On-The-Go Pros

Because on-the-go pros spend most of their time out of the office, one of your customers’ key concerns for these employees is security.  With Dell EMC, you can enable these employees to succeed, safe in the knowledge their devices and data are secure.

These users need efficient but feature-rich experiences, and nothing beats the mobile device. The Latitude 2-in-1 range offers Windows 10 with built-in security. VMware Workspace ONE can be layered on top of an on-premises server provision as well as via the public cloud. Either option satisfies the user’s need to have the same access wherever they are while offering robust security. What’s more, RSA’s NetWitness Suite provides immediate detection and response to any threat, anywhere.

Carnival Corporation is one of the most popular cruise brands in North America and is a great case study of how to provision a complex IT environment. Each vessel acts as a remote office, and its mobile workers connect to Carnival’s global

ecosystem. Read about their solution in the on-the-go pro guide.

Our Approach

Technology has a huge potential to help organizations transform their workplaces, and by extension, transform their people’s working lives. We believe that approaching workers as personas is a critical part of workplace transformation, providing personalized products for how employees work today and in the future.

We’ll take care of the solutions, so you can take care of your customers. Read the On-the-Go Pro and Remote Worker guides, as well as others, here.

We’ve also created related emails here, on our new Digital Marketing Platform so that your marketing teams can quickly get these guides into the hands of your customers. The guides explain how to maximize the productivity of their employees through the right choices from our end-to-end portfolio.

If you don’t have access to the Digital Marketing Platform, please register here.

About the Author: Ralf Pearson

Based in the UK Ralf Pearson is the Global Channel Campaign Lead for Client Solutions. He is responsible for ensuring the strategic alignment of the Dell EMC partner base to the core client messaging so that their marketing activities are more impactful and generate a higher return-on-investment. With 20 years of marketing experience in the ICT world, Ralf is an experienced marketer with a proven success in driving growth through customer focused marketing.