Transform Your Server Marketing

New PowerEdge server marketing campaign – customizable to your needs

When it comes to promoting and selling the new 14th Generation of Dell EMC PowerEdge servers, we are dedicated to giving our valued partners every advantage possible.

With that in mind, we created an exciting new server marketing campaign and effective, easy-to-use resources that provide everything you need for PowerEdge success.

New marketing assets designed to drive your server sales

Following the July launch of our PowerEdge 14G server portfolio, we updated the Dell EMC Server Refresh campaign to fully enable the ‘Refresh’ conversation you should have with your customers to identify server opportunities.

The campaign provides a wealth of marketing communications assets, copy blocks, and supporting materials including Industry and Analyst white papers, social media kits, and a new event kit – all designed so you can execute an eye-catching, engaging, and, most importantly, profitable server demand generation campaign.

The choice is yours

The best plan of attack for your business? The choice is entirely yours, as we’ve provided numerous options for how you can use and leverage our marketing materials. Regardless of your marketing team’s size, bandwidth, or budget, we have a Server Refresh campaign solution for you. What does that mean in practice? Let’s look at some scenarios…

Planning a full funnel campaign or only want building blocks? If you have the ability to run an integrated, full funnel campaign, we can support you all the way with expert resources. Or, perhaps you only need campaign building blocks to add content to your existing campaign?

Either way, you can find everything you need in our comprehensive Dell EMC Server Refresh Campaign Playbook, which contains content for 1-to-1 and 1-to-many emails, web banners, videos, IDC and CIO white papers, social media content, an event kit, and even a call guide.

     > Visit the Dell EMC Campaign Playbook

Need online content? If you want to enhance your online presence, our new Dell EMC Marketing Platform provides a range of syndication content with supporting email and social content to help drive customers to your site.

     > Access the Dell EMC Marketing Platform    

Seeking structured support? If you have limited resources or need guidance on how to begin a server campaign, our new Dell EMC Server Activation Pack provides easy-to-use tools, such as AMPs (Approved Marketing Packs), which are ready-to-go, pre-packaged, MDF-approved bundles aligned to the marketing funnel to help you execute quickly and efficiently. You will also find a range of enablement and motivation activities to support your marketing plan.

     > Explore the Dell EMC Server Activation Pack

Prepare for PowerEdge

However you choose to market the PowerEdge 14G server portfolio, we’ll provide the materials you need to easily execute a custom campaign to drive maximum MDF ROI.

Are you 100 percent prepared for the excitement surrounding PowerEdge 14G? Get up-to-speed today, and get ready for server success!

 For more information, watch our Dell EMC Server Marketing webcast >>

About the Author: Cheryl Cook

With over 25 years of IT and channel experience, I understand the power of listening to and collaborating with partners and customers, and I know that long-term relationships are built on transparency, communication, and accountability. As Senior VP of Global Channel Marketing at Dell EMC, I drive engagement with our channel partners, enabling and empowering our partners to grow, thrive, and win through cutting-edge marketing tools, trainings, events, and MDF programs. A vocal advocate for the partner community, I believe the breadth of the Dell EMC portfolio and our market leadership provides partners with an incredible growth opportunity – one they can’t find anywhere else – while also simplifying their business by providing a comprehensive portfolio of solutions from one vendor. I am passionate about developing the next generation of women in technology. As a leader in the Dell Women in Action group and the new Dell EMC Women’s Partner Network, and as an active member of the Dell Women's Entrepreneur Network (DWEN), I work to unite, mentor, inspire, and accelerate women in the workforce. I am also an avid Florida Gator fan and always ready to talk SEC football, “so give a cheer for the Orange and Blue!” #GoGators