‘Tis the Season to Help Meet All Of Your Customers’ Data Protection Needs — and Rev Up High-Margin Sales in 2018

As a highly qualified Dell EMC channel partner, you’ve earned the trust and confidence of your customers that you can deliver powerful IT solutions that can help transform their enterprise performance and organizational productivity. As we head into 2018, we want to help you help them even more by transforming their total data protection in ways we think our competitors cannot match — all along the data protection continuum, including data replication, snapshot, backup and archive.

That’s why we’ve launched a major marketing campaign on our Partner Portal around the comprehensive Dell EMC Data Protection portfolio. We think it’s a campaign that leaves nothing to chance. We have the Dell EMC products you need to help fulfill the demand our marketing and promotion materials will help you generate.

We offer Data Protection Storage of all types and capacities, plus Data Protection Software to match. Together, these offer you plenty of ways to tailor solutions to help meet your customers’ most demanding needs, whatever their production and archive environments might require.

With the Dell EMC Data Protection portfolio, you can help your customers gain:

  • Reduced costs – Our solutions can lower costs by up to 88 percent compared to traditional approaches.[1] And their cost-effectiveness can apply wherever their data resides, whether on-premises, in the cloud or some combination of these models.
  • Extreme performance – With automation across the entire VMware protection stack, plus best-in-class performance and data efficiency, your customers need up to 72 times less storage capacity and up to 98 percent less network usage.[2] Those economies notwithstanding, they can achieve up to 20 times faster backups[3] and up to 10 times faster recoveries for mission-critical apps
  • Optimal scalability – Optional Data Domain Cloud Tier software, for example, expands 50 PB of local logical capacity to 150 PB to support long-term retention requirements.

A recent addition to the portfolio is Dell EMC Integrated Data Protection Appliance (IDPA), which we introduced this past May. It’s a convenient, all-in-one data protection solution that comes pre-integrated, fully converged with flash storage, software, search and analytics capabilities packed into one powerful rack appliance. Plus, with the IDPA, coverage can seamlessly extend to the cloud, with native cloud-tiering for long-term retention to private or public cloud.

In fact, the Dell EMC IDPA can deliver total data protection up to 10 times[4] faster than the time it’d take to protect your data with traditional, build-your-own-data-protection alternatives. And it provides 20 percent[5] faster performance than the closest competition. It’s an efficient and cost-effective way to help your customers protect, grow and transform their businesses. With such compelling economics, it should be an easy sell.

And to help you open doors to make those sales, we’ve posted all kinds of educational and selling resources to our Data Protection Partner Portal. There, you’ll find the Dell EMC Data Protection Campaign messaging and Activation Pack to jump-start your marketing and sales efforts. There are also sales plays, handouts and special offers and promotions. Of course, be sure to visit our Partner Advantage Program to see what lucrative incentives we’ve put in place to really help supercharge your motivation to sell.

Take a minute to learn more about the many lucrative data protection opportunities you’ll find just about everywhere you look by checking out these short videos:


[1] ESG White Paper, “Economic Value of In-cloud Data Protection with Dell EMC Data Protection Software,” June 2017. Compared to competitor running EC2 and EBS. Actual cost-savings will vary.

[2] Based on Dell EMC internal analysis, July 2017.

[3] Based on Dell EMC internal testing, July 2016 compared to traditional backup.

[4] Based on Dell EMC internal testing, July 2016 compared to traditional backup.

[5] Based on Dell EMC internal testing, July 2016 compared to traditional backup.

About the Author: Chetna Gupta

Chetna is a Consultant at Dell EMC for the Data Protection campaign within the Global Channel Marketing. Chetna has 15 years of diverse experience in country, regional and global roles spanning across multiple disciplines including marketing campaigns, communication, digital, analytics, pricing, research, operations, strategy and planning across consumer, commercial and channel business segments. She is passionate about the art of translating technical features into benefits for the audiences that include customers, sales and channel partners.