Well, it’s that time of the year again – time for the world’s largest Media & Entertainment trade event, the National Association of Broadcasters Show (NAB) in Las Vegas April 7th-10th! I’m always amazed by the amount of work it takes to prepare for a show like this; design a booth, line up partners, develop our technical demos, and the list goes on. But it’s worth it to meet with our customers—whether they just recently joined or have been long time members of the EMC Isilon family!
Driving efficiencies and simplifying media environments is the drumbeat we hear in the media market. Helping media professionals by enabling collaboration and consolidating workflows has been one of the many great success stories of the Isilon storage solution and this year’s show is no exception.
We have seen tremendous growth around simplifying workflows in non-linear editing (NLE), where the need is to reduce time to air and facilitate collaboration. (Although which is the best NLE solution should probably be considered the third subject not to bring up in polite dinner conversation, along with religion and politics.) Testing each of the NLE applications in your particular editing situation and workflow seems to be the best advice to date.
We continue to see a solid following of Apple FCP7, although Adobe’s recent earnings release suggests that we are starting to see media professionals considering Adobe as a new solution for their workflows. We saw this in dramatic fashion just over a week ago in our booth at the CABSAT in Dubai, U.A.E. Matthew Gyves, Adobe’s Business Development Manager for professional video in EMEA, presented an overview of Adobe Creative Cloud and Adobe Anywhere. His presentation filled our booth and had people standing in the aisles asking questions.
If your workflow contains a mix of edit solutions, driving collaboration can often be a challenge. Collaboration between NLEs and moving files between these applications can be complicated, time consuming, and costly. We have partnered with collaborative editing provider FilmPartners MXFServer to enable our customers to consolidate their post-production workflows and simplify collaboration. This is something our customers and the market has been asking for over the last few years – support for Avid, Adobe and Final Cut Pro video editing collaboration on standard network file sharing protocols like SMB 2.1.
We are excited to have live demos of Adobe Anywhere (hosted by our partner Tekserve) and MXFServer running on Isilon storage featured in our NAB booth demo stations this year (Booth SL8011). So, if you are heading to NAB this year, come to our booth to see the demos from Adobe and MXFserver and we invite you to schedule an appointment to talk further about your workflow.
We look forward to talking to you soon!