The Digital Cookie You Want to Track

Yesterday, I got an email alerting me that it was almost time for me to start one of my other jobs – Girl Scout troop “cookie booth” coordinator. It will be my eighth year playing a part in this almost-100-year-old tradition of selling cookies to finance troop activities.

A Girl Scout Junior shows a Girl Scout Cadet how to access the Digital Cookie 2.0 program on a Dell tablet

This year, however, my daughters’ troop will be able to expand their sales and marketing skills beyond a booth in their physical neighborhood to their other native land thanks to the Digital Cookie 2.0 program.

Yes, these digital native girls can now add e- and m-commerce skills development to their traditional experience in goal setting, decision making, money management, people skills and business ethics.

As announced in September, the Digital Cookie 2.0 platform is made possible by Dell and Visa. The two companies are providing hundreds of thousands of girls access to Digital Cookie, as well as the opportunity to take their cookie business to the next level and be set up for future success in the digital world.

“By supporting Girl Scouts' Digital Cookie program, we’re helping girls expand their existing cookie businesses and preparing them to be future female business leaders,” Trisa Thompson, vice president of Corporate Social Responsibility at Dell noted during an event to kick off the program. “We need strong, smart, tech-savvy women in laboratories, start-ups, elected offices and boardrooms, and this is a great start for girls to learn exactly what they’re capable of.”

A CNN report noted when the pilot of the Digital Cookie program rolled out last year that “The shift to online cookie sales is a ‘natural progression,’ […] that has the potential to put responsibility back in the hands of girls, depending on how much parents let them do.”

It started with two separate ways for girls to market their online cookie business: by inviting customers to visit a personalized cookie website, or by taking in-person orders using a mobile app. This year, girls who sold cookies using their own cookie websites will have an expanded experience that includes a mobile app feature that allows for a more diversified experience simulating today’s retail markets. 

I’m excited to add this new channel to the door-to-door and corner booth sales for our troop. It will teach them important skills about running an e-commerce business, including revenue projection and digital customer acquisition and management, and it features new ways for girls to track sales by date, cookie type, customer, and more.

Plus, most of us have friends and family who live in other parts of the country and it’s always been a logistical challenge to reach them. Far too many boxes my daughter sold to my mother in Louisiana never made it from our Texas house to hers – which could really be more of a personal restraint issue, I suppose…

Vice President of Corporate Social Responsibility at Dell, Trisa Thompson, talks with a Girl Scout Cadet during the Digital Cookie 2.0 media rollout at the Girl Scouts of the USA Headquarters in New York, NY.

Laura Pevehouse

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of Dell.com, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.