The idea that Chief Information Officers and Chief Marketing Officers exist in different worlds, where one is a service provider and the other a service consumer, is outdated thinking. With demands growing on CIOs to drive value to the business, and CMOs operating more rapidly to customer demands, the need for harmony between the two has never been greater.
In response, the CIO/CMO relationship can be forged by mutual opportunity. As IT transforms to more contemporary operating models and services, Marketing can embrace agile technologies, such as analytics and data science, that unlock value and bring success to the CIO, the CMO and their respective organizations.
In the latest edition of Coffee in the Café with Vic Bhagat, EMC CIO Vic Bhagat and Jonathan Martin, CMO, EMC II, discuss the deepening relationship and how their respective organizations can advance together.