The Big Data Storymap

Some organizations struggle to understand the business potential of big data.  They are unclear as to the different stages of business maturity.  Our Big Data Maturity model benchmarks an organization’s big data business aspirations, and provides a way to identify the level of sophistication desired for data monetization opportunities:

  • Business Monitoring – deploys business intelligence to monitor on-going business performance
  • Business Insights – leverages predictive analytics to uncover actionable insights that can be integrated into existing reports and dashboards
  • Business Optimization – embeds predictive analytics into existing business processes to optimize select business operations
  • Data Monetization – creates new revenue opportunities by reselling data and analytics, creating “intelligent” products, or over-hauling the customer engagement experience
  • Business Metamorphosis – leverages customers’ usage patterns, product performance behaviors, and market trends to create entirely new business models

For more on the Big Data Storymap, read my full post on the InFocus Blog.

About the Author: Bill Schmarzo

Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business” and “Big Data MBA: Driving Business Strategies with Data Science”, is responsible for setting strategy and defining the Big Data service offerings for Dell EMC’s Big Data Practice. As a CTO within Dell EMC’s 2,000+ person consulting organization, he works with organizations to identify where and how to start their big data journeys. He’s written white papers, is an avid blogger and is a frequent speaker on the use of Big Data and data science to power an organization’s key business initiatives. He is a University of San Francisco School of Management (SOM) Executive Fellow where he teaches the “Big Data MBA” course. Bill also just completed a research paper on “Determining The Economic Value of Data”. Onalytica recently ranked Bill as #4 Big Data Influencer worldwide. Bill has over three decades of experience in data warehousing, BI and analytics. Bill authored the Vision Workshop methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements. Bill serves on the City of San Jose’s Technology Innovation Board, and on the faculties of The Data Warehouse Institute and Strata. Previously, Bill was vice president of Analytics at Yahoo where he was responsible for the development of Yahoo’s Advertiser and Website analytics products, including the delivery of “actionable insights” through a holistic user experience. Before that, Bill oversaw the Analytic Applications business unit at Business Objects, including the development, marketing and sales of their industry-defining analytic applications. Bill holds a Masters Business Administration from University of Iowa and a Bachelor of Science degree in Mathematics, Computer Science and Business Administration from Coe College.