Company Updates

Dell XPS Continues to Get Better

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XPS is designed to deliver the best computing experience on the planet whether you are a frequent business traveler, photographer, designer, virtual reality (VR) developer or college student. We know that you don’t want to compromise performance for portability (I know that I certainly don’t), and that you care about the detail that goes into your product’s design and craftmanship. You want the best of the best.

We are listening to your needs and we continue to update the XPS line with new technologies, features and configurations, to make the best Windows PC line, Dell XPS, even better. Our continuous innovation has led to more than 400 XPS awards, the most award-winning product-line in Dell history, including “Best Notebook” for the XPS 13 by European Hardware Awards 2017 and a Computex d&i award 2017 for the XPS 13 2-in-1 last week.

I’m excited to share with you some recent updates we have made to our XPS portfolio that keep with the tradition of delivering premium performance and design.

Dell XPS 13 2-in-1 black

XPS 13 2-in-1 – New Black Color and Sustainable Ocean Plastics Packaging

I mentioned earlier that many people, including myself, do not want to deal with the challenge of compromising performance for portability. While constantly being on the road I need the ability to work from a plane, office, hotel or wherever I may be. The XPS 13 2-in-1 was designed to be the most versatile device on the market with all the benefits of a traditional notebook along with the flexibility to serve as your tablet in one beautiful device. The XPS 13 2-in-1 features many of the same great features of the XPS 13 notebook, including an InfinityEdge display that is touch enabled and long battery life. It’s thin, light, robust and incredibly mobile with true tablet functionality. Using its smooth 360 degree hinge design enables it to be setup in one of its four flexible positions so you can work from anywhere comfortably.

The XPS 13 2-in-1 is currently offered in a silver machined aluminum color and today we are announcing it will be available in black to give our customers more options. You can order it on Dell.com in the US or Japan or purchase it at select Best Buy stores in the US starting June 11.

The new color option isn’t the only update to the XPS 13 2-in-1. As of April 30th, every XPS 13 2-in-1 ships with ocean plastics packaging. In 2017 alone, Dell will prevent 16,000 pounds of plastic from entering the ocean by using recycled plastics collected from waterways and beaches in the XPS 13 2-in-1 packaging tray and we plan to scale it to the rest of our XPS line and all Dell products soon. I live in Miami and spend a lot of team at the beach with my family so it makes me very proud of this work – especially knowing that Dell is the first in the industry to ship recycled ocean plastics packaging and has created a working group to address the issue at scale. To learn more visit dell.com/oceanplastics.

Dell XPS 27 All-in-One

XPS 27 All-in-One Now Ready for VR

At CES this year, we launched the award-winning XPS 27 All-In-One. This system has stand out features including a vivid UltraSharp 4K Ultra HD touch display with the best the audio available in an all-in-one to provide an absolutely captivating experience. With its 10 speakers at up to 50W per channel, the Dell XPS 27 AIO blows away the competition and we’ve just upped the performance with the latest 7th generation Intel processors and AMD RX570 graphics card to make it “Ready for VR”, a truly uncompromised desktop. This product adds to Dell’s industry leading end-to-end VR solutions including the XPS Tower Special Edition.

XPS Tower VR Updated with Intel Optane Memory

Last summer, we updated the XPS Towers with new design, power and expandability and we are continuing to add new technology to keep it top of the line, as you would expect from this lineup. Earlier this year we added Intel 7th gen processors and now we’re adding Intel Optane memory, a smart, adaptable system accelerator that makes your computer more responsive by memorizing your frequently used commands and programs for a faster, smoother, and easier user experience. Intel Optane memory accelerates opening and storing photos, videos, apps and games, reducing the time you spend waiting for your PC to respond to you. A hard drive plus 16GB of Intel Optane Memory performs up to 14 times faster than just a hard disk drive alone. The XPS Tower will offer Intel Optane starting June 22.

To learn more about Dell XPS products, visit Dell.com

About the Author: Frank Azor

Frank Azor, an Alienware co-founder, now oversees XPS, Dell’s premium consumer brand and Dell gaming, which includes Alienware and Inspiron Gaming. Celebrating 20 years as the leader in PC gaming systems, Alienware sets the standard for premium gaming PCs and innovation, and Inspiron Gaming provides high performance gaming systems at an affordable cost that give gamers a competitive advantage at every level of play. Under his leadership, Dell’s XPS brand has risen to the top in innovation, design and performance, while becoming the most-award winning product-line in Dell history. Frank joined Alienware as a quality engineer and later held executive roles in sales and marketing before creating the Alienware Product Group organization in 2003-after helping to pioneer the industry’s first high-performance gaming notebook, the Area-51M. Later that year, he was credited with the successful launch of Alienware’s first self-designed desktop case (Predator) which immediately made industry headlines and has defined the look of Alienware’s products ever since. Prior to Dell’s acquisition of Alienware in 2006, Frank held the positions of Senior Vice-President of Product Group and Marketing and Executive Vice-President managing the global executive leadership team and reporting directly to the President and CEO. Shortly after helping lead Alienware’s successful integration into Dell, Frank assumed the role of worldwide general manager for the Alienware business unit. Under Frank’s leadership, Alienware’s brand has become the worldwide leader in its industry and has earned hundreds of awards for its products including multiple best of CES product awards. As of 2017, Frank holds 16 patents granted under his name and has been named a milestone inventor by Dell. In 2014, Frank’s role was expanded to include global responsibility for Dell’s XPS business unit, one of the company’s most innovative and valued brands. Since assuming responsibility for the XPS business unit for Dell, Frank instituted a new product and business strategy that led to the successful introduction of the highly acclaimed XPS 13 notebook which has won more than 300 awards since its introduction at CES 2015 and has been deemed the best notebook on the market from numerous outlets including Forbes, Wall Street Journal and CNET. On top of the product accomplishments, Frank’s leadership has reinstated rapid growth for Dell’s XPS business. In 2017, Frank assumed responsibility for launching and managing Dell’s Inspiron Gaming line of powerful yet budget friendly gaming PCs. Inspiron Gaming systems have quickly become a favorite among players and reviewers desiring top graphics performance under $1000 USD. The systems have received many awards including a Computex d&i Gold winner and several Best Gaming PCs of CES awards. Frank sits on the advisory board for Miami Dade College’s MAGIC program where he has led the creation of a Dell-backed scholarship fund to help both high school and college students learn skills and earn degrees in computer graphics design, animation and game development. Frank has also served as a volunteer judge for the FIRST robotics south Florida regional competition since 2013 (www.usfirst.org) an organization founded by Dean Kamen that has provided students with more than $50 million in college scholarships in 2017 alone. Frank lives in Palmetto Bay, FL USA near Alienware’s headquarters with his wife, their 2 sons and their pet dachshund. Frank is currently playing Overwatch with his oldest son who is also an avid Minecraft player. Frank’s most anticipated games for 2017 exist in Virtual Reality where Frank has been immersed for years – and of course – powered by award-winning VR-ready PCs from Alienware and XPS.