The Best Measure of Our Success is Yours

Introducing the 2016 Annual Report to Customers

Thirty-two years ago, when the IT leaders of the day saw technology as a way to enable business, a college student from the University of Texas saw it as a way to enable human potential. That fundamental belief is the common thread woven throughout our company history and propelling us into the future.

I’m so proud to share with you our second Annual Report to Customers because it’s filled with powerful stories of Dell customers using our technology to transform, innovate, breakthrough and deliver better outcomes for their organizations and for the world. It’s a collection of inspiring stories of human potential realized—and we’re honored to have played a role in them.

As we look ahead to a future full of opportunity, we are making bold moves to become the IT partner you need to compete and prevail in an all-digital, data driven world. Dell Technologies will be an enterprise IT powerhouse focused 100 percent on you.

As a matter of fact, we are creating a global advocacy organization that will champion the cause of the customer across our family of businesses. It will sit at the intersection of our customers and our strategy to ensure everything we do is grounded in what’s best for you.

You have options when it comes to choosing an IT provider. On behalf of our global team, thank you for choosing Dell. The best is yet to come!

Karen Quintos

About the Author: Karen Quintos

Karen Quintos is Dell’s first Chief Customer Officer (CCO), leading a global organization devoted to customer advocacy. Under Karen’s leadership, the CCO organization defines and develops Dell’s customer experience strategy and programs, with the goals of maximizing customer satisfaction, acquisition, retention and profitability. Karen is also responsible for Dell’s strategy and programs for Corporate Social Responsibility, Diversity & Inclusion and Entrepreneurship — business imperatives she is passionate about and that matter to our customers and team members around the world. Previously at Dell, Karen served as senior vice president and Chief Marketing Officer; vice president of Public Sector Marketing and North America Commercial; and she also held executive roles in services, support and supply chain management. Karen joined Dell in 2000 from Citigroup, where she was vice president of Global Operations and Technology. She spent 12 years with Merck in marketing, operations and supply chain leadership positions. Karen earned a master’s degree in marketing and international business from New York University, and a Bachelor of Science in supply chain management from Pennsylvania State University. She is on the board of Lennox International and Susan G. Komen for the Cure. She is also on the board of Penn State's Smeal College of Business, and a 2014 recipient of its highest honor, the Distinguished Alumni Award. Karen was listed among the most influential CMOs in the world by Forbes, and named 'Mother of the Year' by Working Mother magazine. She resides in Austin, Texas, with her husband and three children.
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