Thank You, Dell Customers!

If it’s true what they say- that the customer is always right- then our strategy of listening to you, our customers, is certainly paying off.

According to Technology Business Research’s (TBR) Q1 Customer Satisfaction Survey for Servers, Dell continues to hold the sole leadership position when measured against companies such as HP and IBM.  The report states, “after achieving substantially improved satisfaction scores …. Dell did not give any of that up in 1Q09, thus continuing Dell’s role as the most improved performer of the year in TBR’s study.” In addition to Servers, Dell currently holds the No. 1 position for customer satisfaction in notebooks and desktop systems.

The report also gives a nod to our continued efforts around providing business solutions to our customers when it states that “Dell has clearly shown remarkable progress in boosting its image as a solutions provider at a time when its customers are looking for guidance.”

In addition to these results, another vendor rated Dell’s customer service as the best – Telemark’s latest survey of large enterprise users across the globe highlights that Dell’s customer service was rated among the best. The ICT (Information and Communications Technology) survey evaluates customer satisfaction based on feedback from 1,000 ICT buyers and end users. In a close comparison and analysis of Dell to 23 other ICT suppliers, including HP and IBM, Dell saw particularly high marks in server and storage support ratings.

Results like these are particularly important at Dell. We believe that through customer feedback, we are able to grow and evolve our solutions for increased efficiency and customer satisfaction. We hear you and will continue to listen, learn, and build from valued customer feedback in hopes of achieving even better results next time around. This is great acknowledgement and we are pleased to see our efforts are paying off, but we’re not satisfied and will continue to put the customer first in everything we do and hopefully continue to earn this recognition.

So, to our customers reading this post, on behalf of Dell, thank you! We know there is always more to do but we appreciate your feedback.

About the Author: Bruce Eric