I was excited to be an invited member of the panel and more interested to hear the directions a topic like “grassroot campaigns on the web” could travel (politics, social causes, commerce, and entertainment). I was not disappointed. The conversation started with current presidential campaigns, then moving to the music industry, and to business brands. Some key themes I heard were:
- Grass roots starts with an individual, not with a company
- Web is effective to get your messages out in the marketplace, but depending on your market, your objective, web is not always enough
- WOM is alive and well, web 2.0 makes WOM travel faster, farther
- Listening and engaging with your customers truly makes a brand successful
I caught up with Erick Schonfeld the co-editor from TechCrunch who moderated the panel and asked him to share his views on the panel and the event itself.
As a proud Austin resident working in the tech sector, I was grateful that Techcrunch orgranzed this panel in our town. Thanks to Austin Ventures and host of sponsors for making this event happen.