Tech + Golf at #DellTechChamp in Boston

The best of golf meets the best of technology once again this Labor Day weekend at the Dell Technologies Championship event in Boston! For the second year in a row, Dell Technologies is proud to be the title sponsor of our second event on the PGA TOUR’s FedExCup Playoffs, one of the most exciting in the game of golf. 

 

An annual event since 2003, this year’s #DellTechChamp (Aug. 30 to Sept. 3) promises to be an event like no other, with the game’s top 100 players taking the course. And once again, Dell Technologies and the PGA are bringing an event like no other, merging one of the world’s oldest sports with the latest in technology, allowing fans interact in a way that truly demonstrates how the game is changing.

 

At the 17th Fairway, the Dell Technologies Fan Experience is a 4,300-sq. ft. tent devoted to showcasing how golf has become more technologically advanced. In the Experience is one of our biggest customers Topgolf, with its Swing Suite, where spectators can hit golf balls that track each shot’s accuracy and distance while awarding points for hitting targets in the outfield. This newest extension of Topgolf, powered by Dell EMC VxRail hyperconverged infrastructure, simulates the luxurious atmospheres of their hospitality and entertainment venues across the country.

 

We also invite spectators into the Fan Experience to test out the best in virtual reality golf. Dell Precision technology powers a virtual reality drone simulator, allowing the user to get a bird’s eye view of the course. And of course, our Alienware systems are the ultimate machines to test out your golf gaming prowess!

 

Not only does #DellTechChamp entertain, but it also has a substantial impact on the community, economy and charities where our team members live and work. Since the tournament began, more than $27 million has been raised for New England area charities, and we’re proud this year to continue supporting the Boys and Girls Clubs of Dorchester and Boston.

 

 

To keep up with all the exciting, heart pounding action during #DellTechChamp, follow us on TwitterInstagram and Facebook.

 

See you out on the course!

Liz Matthews

About the Author: Liz Matthews

Liz Matthews is the Senior Vice President of Global Brand and Experiential for Dell. Liz is responsible for building and running the new Dell Technologies brand and its family of brands. Additionally, Liz is responsible for driving Dell’s brand and purpose globally through advertising, messaging, digital, social, creative, corporate narrative, voice and visual identity, while at the same time, igniting Dell’s purpose internally. Previously, Liz held multiple executive roles in Dell’s consumer and SMB business’ delivering award-winning work. In this role, she helped manage and develop global marcom for all B2C products. She has a plethora of technology marketing background from both large global brands and brazen start-ups including Sun Microsystems where she was fully integrated in the brand, product, and in house communications and ran end-to-end, integrated marketing for the software division. Liz’s fruitful career, however, took off in healthcare where she began her marketing journey at Johnson & Johnson. Liz sits on the Board of Directors for the Ad Council and is a LifeWorks Legacy Circle member, a non-profit dedicated to empowering homeless youth to self-sufficiency. Liz holds a B.A. in communications from California Polytechnic State University.