Talking to social media guru Charlene Li

The beginning of this week I attended the Web 2.0 summit out in San Francisco.  Dell was a sponsor and it turned out to be a great event with speakers like Mark Zuckerberg of Facebook, Robin Li founder of Baidu, Mary Meeker of Morgan Stanley, Eric Schmidt of Google and the list goes on.

While at the conference I ran into Social Media guru, author and founder of the Altimeter group, Charlene Li.  I was able to grab sometime with Charlene and get her thoughts on a few topics.  Here is the result:

Some of the ground Charlene covers:

  • How social media efforts are transitioning from tools and tactics to a strategic and holistic approach.
  • (3:01) Charlene’s thoughts on Monday’s Facebook announcement (Facebook Messages) and what she finds most interesting about the move
  • (4:22)  What Charlene thinks of Dell’s social media efforts, what have we done well and where can we improve.

Extra-Credit reading:

Pau for now…

About the Author: Barton George