Tales of Transformations: New Belgium Races to Win

What do you think about when you see a huge wooden keg full of tasty craft beer? A nice evening on the porch with friends? Well, Travis Morrison, IT Director, and Erin Williams, Sr. Systems Engineer, from New Belgium Brewery, see access and data points, laden with sensors, providing them what they need to know to keep their production line running smoothly.

As the 4th largest craft brewer in the US, New Belgium relies on technology as a crucial component of operations. To transform their IT infrastructure, they partnered with Dell EMC and VMware to adopt a hyperconverged solution.

Learn how Travis and Erin are enabling New Belgium’s employees to use data to make better business decisions (and even tastier beer). Here is their Tale of Transformation:

While machines are crunching the numbers, people get to taste new craft beers, and New Belgium serves happy customers. It’s a win-win-win situation for all.

Are you ready to transform your IT? Then learn how Dell Technologies can help you here.

Marisol Bustamante

About the Author: Marisol Bustamante

Marisol Bustamante is Senior Consultant of Customer Engagement and Reference Evidence Management for Dell Technologies Marketing, under the office of the CMO. Dell Technologies Marketing leads messaging, campaign deliverables, and thought leadership content across the business, executed around the globe. With more than 20 years of industry experience, Ms. Bustamante is responsible for the story-telling strategy, go-to-market, and execution of customer evidence in alignment with Workforce Transformation and Unified Workspace. Ms. Bustamante has held several strategy and analytics roles across Dell Technologies. Ms. Bustamante joined Dell in 2006. She holds a master’s degree in conflict resolution and mediation from St. Edward’s University and a bachelor’s in psychology from The University of the Incarnate Word. She is actively involved in the Twin-to-Twin Transfusion Syndrome Foundation, a non-profit dedicated to providing immediate and lifesaving educational, emotional and financial support to families, medical professionals and other caregivers before, during and after a diagnosis of twin to twin transfusion syndrome. She resides in Austin, Texas, where she enjoys spending time with her husband and three children.