My favorite part of SXSW, hands down, is actually getting to know fellow social media folk. A lot of small businesses are really embracing this new way to connect with customers and other business owners like themselves. I got the chance to chat with JR Cohen (@coffeegroundz) of Coffee Groundz in Houston, TX about how social media has changed his coffee shop and how he engages with the local community. In the video below, JR talks about social media and his time at SXSW.