By Brian T. Horowitz, Editor and Contributing Writer
This year’s CES brought plenty of drones and virtual reality gadgets to Las Vegas as well as lots of discussion on the future of content.
Netflix and YouTube executives delivered keynotes, and panelists discussed how to monetize the latest content platforms.
In a C Space keynote hosted by MediaLink, Stephen B. Burke, CEO of NBCUniversal, discussed how television is still a lucrative business but will need to evolve to embrace new revenue streams such as international syndication and subscription video on demand (SVOD).
Although there is always a new content platform that threatens broadcast TV, such as satellite, DVD and streaming content, “people watch TV more than they ever have,” Burke said.
Discussing the future of content at the C Space Keynote were (above, from left to right): Wenda Harris Millard, president and COO of MediaLink; Alison Lewis, global CMO at Johnson & Johnson; Kristin Lemkau, CMO at JP Morgan Chase; Lucian Grainge, chairman and CEO at Universal Music Group; Peter Rice, Fox Networks Group chairman and CEO; and John Stankey, CEO of entertainment and Internet services for AT&T.