Rugroden Drafting & Design: 2008 U.S. Small Business Excellence Award Finalist Profile

A little over 5 years ago, Ryan Rugroden recognized the need to
better leverage information technology to assist in the designing and
redesigning of customers’ dream homes. Taking it upon himself to keep
up with the latest in home design software, Ryan knew he could serve
customers in a way that truly differentiated him from his competition.
With this realization, Ryan founded Rugroden Drafting & Design.

“We don’t live in a 2D world, so why settle for a 2D house plan,”
said Ryan. “I always tell my customers, you wouldn’t spend thousands of
dollars on a car just by looking at the manufacturer’s plans, so why
wouldn’t you also test drive your new home?”

Rugroden Drafting & Design uses Softplan,
architectural design software, to turn a customer’s requests, thoughts
and ideas into a fully-rendered, 3D “virtual” home with detail right
down to the interior design. Ryan and his customers can sit at his
computer and take a virtual walk through their future home, provide and
gather feedback and see instant modifications.

Because the average consumer finds traditional house plans to be
extremely complex, Ryan found an unmet need in the custom home building
market. “I have found over the past 16 years of designing peoples dream
homes that 95 percent of them do not fully understand a floor plan.”
With this insight, Ryan has capitalized on his tech-savvy skills to
cater to customers in a unique way that helps him better meet their
needs, compete and grow his business.

If you are in the construction industry and have questions for Ryan
or are a consumer in the market for a home drafting and design firm
specializing in 3-D design, please comment here or contact Ryan directly.

About the Author: Jennifer "JJ" Davis

A seasoned leader with 20+ years of experience, JJ Davis oversees all aspects of Global Communications and Corporate Social Responsibility for Dell Technologies. In this role, she works closely with the Investor Relations and Government Affairs organizations to lead the corporate affairs strategy and foster alignment and advocacy across the diverse stakeholder landscape for the company. Her global team includes media relations, analyst relations, executive communications, team member communications, sales and partner communications, influencer relations, social media, direct giving and sustainability. She also founded the company’s marquee women’s program the Dell Women’s Entrepreneur Network in 2010 to support women entrepreneurs’ success worldwide. JJ started her public relations and public affairs career at the Arkansas Office of the Governor and has held various communications leadership roles for both corporations and agencies nationwide. A graduate of the University of Arkansas, JJ lives in Austin with her husband David, a third-generation entrepreneur, and three sons. She is active in her boys’ sports and the family foundation, The Aimee Melissa Davis Memorial Scholarship, supporting graduating seniors with Juvenile Diabetes. She is a member of the Arthur W. Page Society and a board member of the Dell Technologies Political Action Committee.