Powerful Data Management – Now Available from Dell EMC

Locked within your data are opportunities to meet real-time business needs and drive new outcomes. The challenge for some organizations is to determine how to best tap into data’s value. At Dell EMC, we believe that you do it by taking IT complexity head-on – addressing rampant data growth, and ensuring your data is protected and available when you need it. The future isn’t only about data protection – it’s also about data management and enabling our customers to get more value out of their data.

In May 2019 at Dell Technologies World, the Data Protection Division (DPD) unveiled our first data management offerings: PowerProtect Software and PowerProtect X400. The excitement at the show was palpable – across both the dedicated Dell EMC team who was thrilled to share the announcement and the show attendees who were excited to learn about the new ways we’re helping protect their mission-critical data. Today, we are proud to make these two new products available for customers to order, alongside a revamped version of our Data Protection Suite.

Dell EMC Senior Vice President Sharad Rastogi and DPD Chief Technology Officer Arthur Lent recently published blogs regarding our vision of the evolution of data management. Sharad wrote about the need to Redefine Data Protection by transitioning to a data management solution, highlighting the importance of being able to use of “any data source, target, service level objective, location, use case, consumption model and business model.” Then, Arthur shared the Design Principals behind data management solutions by taking a look at the core tenets of a Software-Defined Platform and a Multi-Dimensional Appliance. These insights outlined the critical thinking  that went into the development of the PowerProtect Software platform and the PowerProtect X400 appliance.

PowerProtect Software was designed as a software-defined platform. It represents a customer’s next step in the transformation from traditional data protection to comprehensive data management. PowerProtect Software and the multi-dimensional X400 appliance enable customers to go beyond the ability to set protection policies, deduplicate, backup and recover database workloads, Windows and Linux filesystems and VMs to protection storage. PowerProtect is a new framework for customers to uncover new business outcomes from the protection of their data – including but not limited to accelerating migrations, powering DevOps, maintaining compliance and of course, data protection.  Accounting firm Melanson Heath saw immediate value for PowerProtect X400 as part of their virtualized application data management strategy.

As Dell EMC’s first multi-dimensional data management appliance, the PowerProtect X400 integrates PowerProtect Software while delivering critical tenets – scale, performance, resiliency. We’ve all accepted that data growth is not slowing down. A biproduct of this growth is data center complexity. PowerProtect multi-dimensional appliances feature a scale-out and scale-up design – allowing users to not only add capacity cubes for linear performance and capacity increases, but to grow-in-place with capacity expansion packs to meet growth challenges. Customers who tested scale out not only found that PowerProtect X400 meets immediate needs, but has both the compute and storage frameworks to future requirements as well.

As I highlighted on stage in Las Vegas, PowerProtect X400 is the industry’s first All-Flash Integrated Purpose-Built Backup Appliance.[1] We are proud to offer all-flash protection as an option and ensure that you can find the level of performance you need within our portfolio, allowing your organization to prepare for the service level objectives of tomorrow:

If you are interested in having a conversation about transitioning to data management, now is the time to get in touch with your Dell EMC Sales Rep. For more information on PowerProtect Software and PowerProtect X400 please visit DellEMC.com/DataProtection or view this recent product webinar.

[1] Based on Dell internal analysis, March 2019.

About the Author: Beth Phalen

Beth Phalen is President and GM of the Data Protection Division at Dell EMC. She is responsible for the data protection portfolio that includes Data Protection Suite, Integrated Data Protection Appliance, Recoverpoint and Data Domain. Beth is responsible for leading a global team to deliver Dell EMC’s industry leading data protection portfolio to customers worldwide. In this capacity she oversees the engineering marketing and product management teams, drives the portfolio strategy and works closely with sales and global services to ensure successful end to end execution of the business.