Putting together a tradeshow is like conducting a symphony. There are various components that have to be orchestrated and it always amazes me how much behind the scenes work and attention to detail goes into making sure everything runs harmoniously.
We started preparing for Interop 2012 a couple of months ago with the Dell Networking group taking the lead “conductor” role. Interop is a network-centric event with participation from all of the heavyweights in the industry. The convention at Las Vegas in May is the most attended event among the four Interop shows that are held every year across the globe.
We have a lot to talk about at Interop this year. Dell’s acquisition of Force10 is one of the highlights of the show. This is the first major show since the acquisition and enables us to showcase our integration and strategy with Force10. The other highlight is the launch of our PowerEdge 12th generation servers. These high performance servers, together with a number of network centric innovations like the Select Network Adapters, switch-independent partitioning and a wide choice of available network connectivity options, has already created buzz in the industry. Along with the storage components, EqualLogic and Compellent, Dell has a complete end-to-end strategy and products available for today’s data center.
All the months of hard work, dotting the i’s and crossing the t’s, and bringing together various complicated components, culminated on Monday May 8th at the Mandalay Bay Convention Center. Apart from server, storage and networking, the Dell booth includes demos from OEM group, the mobility group, virtualization solutions, and a mini-theater for presentations. Dario Zamarian, the GM of Dell Networking, will deliver a keynote presentation. At the mini-theater, each group will have the opportunity to talk about their products. A major highlight of the mini-theater will be a live graphical recording of the presentations by graphic artist Sunni Brown. This right brain activity in a left brain dominated arena is sure to garner much attention.
All in all the show promises to showcase how Dell innovations and strategy are engineered to help our customers grow and thrive. Stay tuned.