Last week Bazaarvoice held the inaugural version of its 2008 Social Commerce Summit. A lot of organizations host Web 2.0 summits with buzzwords, hype new technologies, or try and sell you something. This was different. Bazaarvoice pulled together a mix of customers, partners, and thought leaders—all focused on sharing how user- generated content plays a role in business. And challenging the audience of future ways a customer's voice will improve your business (everything from your company's website, your advertising, and what it means to your employees).
I caught up with Bazaarvoice's Chief Marketing Officer, Sam Decker, who shared his thoughts with me on this video. I ask him about the concept of "Customer Oxygen" which illustrates how user generated content can permeate a business and change its culture. Here's his recap of the event.