There’s not much that Salesforce CEO Marc Benioff and I have in common, but there is one thing — we both lost 30 pounds wearing a Fitbit.
Actually, today I’m down 32 pounds, but more importantly I’m much more active and healthy than I was before the fitness tracker gave me a wakeup call about just how much I was sitting in front of my computer. To help users keep motivated, Fitbit launched challenges last August. I recently competed with several friends in a “Workweek Hustle” challenge and can attest to the fact that it accomplishes that goal.
At the beginning of the year, Fitbit extended the challenges to celebrities, and I’m excited to see that our own Michael Dell is stepping up to face Benioff in Fitbit’s third Celebrity Challenge March 16-20. The challenge is to see which CEO can log the most steps in five days to raise awareness and money for the American Heart Association (AHA). The winner will have $10,000 donated in their name to the AHA from Fitbit.
It’s no secret that both men already had a bit of rivalry going with their fitness efforts. Last year, Benioff noted during a World Economic Forum panel how Dell noticed when a few days passed without any activity on his Fitbit.
“The reason I’m telling this story is so that you can get an idea of where we are going in the world, with everything getting connected,” he said when he brought it up again at the recent Fortune Brainstorm Tech dinner.
“Until now, most of us have made our health and fitness decisions based on what we think we know about ourselves,” said Michael Dell in a Q&A about his participation in the Fitbit Challenge.“Advancements in technology – wearables and otherwise – will eventually take much of the guess work out of healthy living. And we’ll all benefit from it.”
You can follow the action at www.fitbit.com/celebrity-challenges and on social media through #FitbitForAHA; or you can get involved and add to Michael’s total step count by donating to AHA via www.fitbit.com/celebrity-challenges. Every dollar donated in his name equals 10 additional Challenge steps.