Meet the Dell EMC Partner Program Leaders: Ng Tian Beng

Meet the Program Leaders

This is the third post in our Meet the Leaders series, which provides insight into what drives Dell EMC channel executives. Missed the first two posts? Get to know John Byrne (Dell EMC President of Global Channels) Michael Collins (Dell EMC Senior Vice President, Channel, EMEA).

Meet Ng Tian Beng – Senior Vice President, APJ Channels

What is your current role/area of responsibility?

As the Senior Vice President & General Manager – Channels, APJ at Dell EMC, I lead a team that is responsible for all of Dell EMC’s channel business in the APJ region. I focus on providing strategic leadership to our Dell EMC Channels team and engaging with our channel partner ecosystem. My role is to understand their needs and objectives and find ways that Dell EMC can help them achieve those goals. It is an exciting time to bring together two very talented teams from legacy Dell and legacy EMC organization to forge a strong and brand new Dell EMC Channel organization.

I am also concurrently the site leader for the Dell EMC’s Singapore operations. In this capacity, I lead overall site activities across all Singapore based functions for the company which includes worldwide procurement, global supply chain, design center, etc.

How long have you worked with the channel partner community?

I have been engaging with the channel partner community for over two decades in different capacities and leadership roles.  Engaging with channel partners across diverse set of regions helps me to better understand the challenges and opportunities of various markets within APJ region.

What most excites you about Dell EMC opportunity?

A significant number of organizations across the globe are focused on digitally transforming themselves in order to continue to drive innovation and provide superior customer experience to their end customers. Dell EMC has a fantastic opportunity to partner customers in their transformation journey and be the trusted advisor they need. Dell EMC is front and center of this extraordinary opportunity and I am excited about the difference we can make as a team. The APJ region is in many ways leaps ahead of the rest of the world due to the mobile and internet revolution and that has helped new technology platforms driving innovation.

What most excites you about the Dell EMC Partner Program?

The Dell EMC Partner Program establishes one extraordinary new program, and addresses the needs of partners both today and into the future. As we developed the program in collaboration with our partners globally, we have been able to launch a program which is extremely simple, very predictable and highly profitable for the channel partners. The program enables accelerated growth in a channel partner’s business. Growth of their business also means growth of Dell EMC’s business as well.

What do you see as the biggest opportunity for Dell EMC partners in 2017?

We are at the cusp of a new Industrial Revolution, which will require new technologies and trusted expert advisors that are here for the long-term. Dell EMC partners have the power and technology capabilities to truly transform and co-create a Digital Future.

Do you have a favorite country, place or city to visit; and why?

New Zealand … It has one of the world’s best scenery, excellent vineyards and one of the world’s best rugby teams. My favorite city will be Queenstown as it has so much to offer! The city boasts the largest range of adventure sports and has a young and lively atmosphere that is impossible to ignore. My last trip to Queenstown was during Dell’s Circle of Excellence a few years ago.

APJ Channels Leader NG Tian Beng
Tian Beng with family in New Zealand for eldest son’s school rugby tour.

What do you do for fun outside of Dell EMC?

I like to spend quality time with my family due to my busy work travel schedule. I enjoy exercising by doing different types of cardio (e.g. running, cycling and weights in the gym). I also enjoy playing golf and watching team sports (e.g. rugby and soccer). My favorite sporting teams are New Zealand All Blacks and Manchester United.

Follow Ng Tian Beng on Twitter @Tian_Beng_Ng.

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