XtremIO’s Magic Technology helps land EMC in the Gartner Magic Quadrant

XtremIO has been on quite a roll lately.  A quick recap:

  • XtremIO had a monster second quarter.  EMC’s full earnings transcript is here.  Specific to XtremIO and quoting the CEO of EMC Information Infrastructure, David Goulden, XtremIO, our purpose built all flash array is exceeding our expectations with demand ramping steeply in Q2 and momentum continuing into this quarter. XtremIO surpassed a $300 million annualized run rate for demand in Q2, only its second full quarter of availability, establishing itself as the clear leader in the all flash array market.  All XtremIO metrics were up.  New customer wins, including new to EMC accounts, sales of multi-controller scale-out configurations, sales of our larger 20 terabyte X-Bricks, repeat customers and customers purchasing more than $1 million of XtremIO.  XtremIO saw a significant uptake in new use cases, with databases and virtual servers augmenting on already robust business in VDI. With the recently announced enhancements to XtremIO, including compression, encryption, writable snapshots, performance improvements and expanded configuration options, we expect our momentum with XtremIO to continue.”
  • For the second year in a row, XtremIO was named as the preferred all-flash array by IT end-users surveyed by IT Brand Pulse.  Here are the 2013 results.
  • The 451 Group reported on August 7th, 2014 that, “EMC takes the lead in strategic AFA (all-flash array) technology”.  Based on end-user surveys, XtremIO was the all-flash array reported as most in use now, most in pilot or evaluation now, and most considered in future plans.

And now, Gartner has placed EMC solidly in the ‘Leaders’ quadrant of their inaugural All-Flash Array (or Solid State Array in Gartner parlance) Magic Quadrant.  Get a copy, courtesy of EMC, here.

2014 Gartner Solid State Array Magic Quadrant
2014 Gartner Solid State Array Magic Quadrant

We believe the velocity with which EMC reached the Leaders quadrant was astounding.  XtremIO became generally available in November 2013 and instantly outsold every other product in the market.  Other companies have been selling their products for years to decades.  But selling more isn’t enough to land you in the Leaders quadrant.  A vendor must also have a strong technical offering, product capabilities, and vision of where the market is going in the future.  And we believe it is here that XtremIO has no equal.  Engineering a scale-out storage array is far more complex than making a dual-controller array.  XtremIO has done this exceedingly well and we believe scale-out is the only way to deliver on the true performance potential of flash and allow storage performance to keep pace with ever increasing server CPU gains.

In an absolute sense it is true that XtremIO was later to market than other vendors.  In an absolute sense this is true – we didn’t bring out the first all-flash array, or the second, or the third.  What we did was rethink what a storage array should be, beginning with a clean sheet of paper.  XtremIO, from the very beginning, was a much more ambitious project than simply building another flash array.  We set out to improve and simplify the way applications are deployed and managed through storage innovation.  Early XtremIO customers quickly realized that XtremIO delivers benefits far beyond the incredible performance and that realization has been a catalyst to our rapid success.  XtremIO wasn’t late to market with a me-too product.  We humbly suggest that we’re first to market with a new architecture and a better way of doing things.  Our full vision will take years to develop in the product, but our customers can see the differentiation today and understand that our architecture is unique and will take us places where other vendors won’t be able to follow.  In other words, the best of XtremIO is still to come.

EMC was the first to see and understand this vision.  It led to the adoption of flash across the board in EMC’s hybrid arrays in 2007.  It led to the introduction of the VNX-F, based on VNX technology, providing EMC’s lowest entry price all flash solution.  It led to XtremIO’s acquisition in early 2012, long before we had a shipping product.

Our early alpha, beta, and Directed Availability customers saw and understood our vision next.  Since last November, our General Availability customers see it and understand it every day in their operations.  We believe now Gartner has validated it.  If you haven’t taken a hard look at XtremIO, you’re missing out on one of the most important technological shifts to come along in a decade.

Don’t wait any more! Sign up for an XtremIO demo today and begin to redefine your business.

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